From Welcome Reception to Summer Shootout, Multiple Networking Programs Complement Education, Exhibits and Buying Opportunities
FRISCO, Texas– The 2026 PGA Buying Summit, hosted July 26-29 at the Omni PGA Frisco Resort & Spa, will complement its robust exhibits, education and product discovery opportunities with a dynamic lineup of evening special events designed to continue conversations that help attendees build relationships, exchange ideas and gain valuable industry insights.
Complimentary industry registration is available through July 1 at PGABuyingSummit.com.
Open to all registered attendees, the Summit‘s special events program blends structured networking opportunities with organic social experiences, creating multiple daily touchpoints for meaningful connections among PGA of America Golf Professionals, buyers, manufacturers, industry leaders, influencers and media throughout the event.
“Some of the most valuable conversations at industry events continue beyond the meeting room or exhibit hall,” said PGA Shows Event Director Lisa Langas. “The PGA Buying Summit’s special events create additional opportunities for attendees to connect in authentic ways, helping them strengthen relationships, share business perspectives and gain insights that influence future decisions.”
The Summit’s Welcome Reception, sponsored by the Association of Golf Merchandisers, from 4:30-6 p.m. on Sunday, July 26, concludes the first afternoon of education in the scenic Omni PGA Frisco Resort’s Library and Lobby Bar. Featuring complimentary drinks and appetizers, the reception provides an ideal setting for attendees to reconnect with colleagues, meet new industry contacts and begin conversations that will continue throughout the Summit’s education, exhibits, appointments and networking experiences.
On Monday evening, following a full day of education sessions and ONE2ONE buying appointments, attendees will be joined by Dallas-area golf enthusiasts in the PGA District for the 2026 Summer Jam, an after-hours festival experience featuring live music, golf contests, an outdoor golf vendor marketplace and special access to PGA District dining and retail establishments. Summer Jam, running from 7-10:30 p.m., offers attendees another opportunity to continue conversations sparked during Summit programming while building new connections in a unique setting that brings together industry professionals, exhibiting brands and local golf consumers. Summit attendees receive complimentary food and beverages, access to dedicated networking areas and participation in industry-exclusive contests and giveaways.
Tuesday’s networking lineup includes a new social mixer for attendees from 4-5:30 p.m. in the resort’s Ryder Cup Ballroom Atrium, bringing together innovative brands, creatives and cultural influencers helping expand golf’s reach to new audiences. Curated by Troy Aguila and the team behind Gwop Meet, the fashion-forward gathering showcases a fast-growing golf culture collective known for fostering connections across golf, fashion, art and lifestyle. The mixer provides attendees with exposure to emerging trends, fresh perspectives and new approaches to consumer engagement.
Immediately following the social mixer in the atrium, the popular Fashion Show & Reception returns to Panther Creek Pavilion from 5:30-7 p.m., showcasing Spring 2027 apparel and accessory collections from emerging and established golf lifestyle brands. More than a product showcase, the runway presentation brings collections to life, giving attendees valuable perspectives on fit, styling, functionality and merchandising that can be difficult to evaluate from a showroom display alone. The reception before and after the runway presentation creates a vibrant networking environment where retailers, designers, brand leaders and industry professionals can exchange insights, discuss trends and celebrate innovation in golf fashion. Attendees will also vote on the Fashion Show People’s Choice Award winners, recognizing standout brands and collections.
Tuesday evening concludes with the Summer Shootout, a team-based golf competition at The Swing designed to bring exhibitors and attendees together in a spirited and collaborative environment. As the final evening networking event ahead of the Summit’s last day of exhibits, tee times begin at 7:45 p.m., and the best-ball format encourages interaction, camaraderie and relationship-building through friendly competition. Attendees and brands will be able to register their interest soon at PGABuyingSummit.com – participation will be first-come, first-served.
Together, the PGA Buying Summit’s special events complement the exhibits, education and buying opportunities by providing additional settings for attendees to connect across professional disciplines, exchange ideas, strengthen relationships and establish new business connections that extend well beyond the event itself.
For complete event details, visit PGABuyingSummit.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. The midseason PGA Buying Summitoffers a curated, apparel-first marketplace, connecting influential buyers with emerging and established golf lifestyle brands at a key point in the retail buying cycle. The PGA Show, established in 1954, has grown into the largest annual business event for the global golf industry—setting the direction for the business of the sport in the new year and offering a comprehensive marketplace spanning equipment, apparel, technology and business solutions. Together, the PGA Show and PGA Buying Summit drive the golf business by providing opportunities to source what’s next in products and trends, build professional networks, gain industry insights and connect with peers and golf leaders. Learn more at PGABuyingSummit.com and follow us on X,Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
