Collaboration rooted in the Pacific Northwest delivers limited-release, bottled-in-bond 100-proof spirit
TACOMA, WASHINGTON – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, proudly announces the debut of a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. and hand-selected by the TRUE team, called Dead Golfer Bourbon.
A limited, two-barrel release that will make just 438 bottles available in 2024, Barrel Select Dead Golfer Bourbon represents a partnership between two Pacific Northwest companies dedicated to authenticity, quality craftsmanship, enhancing the lifestyles of their customers. Broadcaster and former PGA TOUR player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA TOUR winner Ryan Moore, helped spark this collaboration that has yielded a 100-proof barrel select bourbon that has been aged carefully for more than six years in American White Oak barrels.
The Dead Golfer Bourbon refers to the popular golfing skeleton character TRUE began using in 2022 as a secondary logo on select pieces of its footwear, apparel and accessories and comes to market with the finest-quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye and 4 percent specialty malt barley.
“Collaboration and camaraderie are fundamental to our brand – and this project was no different. We reached out to our friends at Pursuit and tasted dozens of iterations of whiskey, bourbon and IPA spirits they’ve had aging here in Washington – and we hand selected two barrels that felt just right for our palette. The result is 438 bottles of six-year bourbon, aged in American white oak, wrapped in custom TRUE packaging, featuring our Dead Golfer icon and additional TRUE swag in every package,” said Jason Moore, TRUE co-founder and CEO.
Pursuit’s tasting notes for Dead Golfer Bourbon are:
- Nose: Fresh floral, orange blossom, fresh stonefruit, orange peel
- Palate: Silky smooth
- Finish: Candied citrus, fruit gummies, buttermint finish
“We are thrilled for customers to enjoy this barrel select offering because so much care has gone into making this a distinctive and enjoyable bourbon,” said Pursuit General Manager Cory Johnson. “Because of the climate here in Washington, whiskeys age differently and more slowly than they do in Tennessee or Kentucky, so when you’re enjoying Dead Golfer Bourbon, you’re able to appreciate the ingredients sourced from a fourth-generation farm in Walla Walla and the dedication required to properly age these one-of-a-kind craft spirits.”
Pursuit partners with Louisville, Kentucky-based distilled spirits consulting firm The Sprits Group –helmed by valued veteran industry experts Monica Wolf and Ashley Barnes – that focuses on whiskey related business strategy and operations, quality control and distillery engineering. As a result, Pursuit’s products meet exacting standards and can achieve unique tasting profiles from barrels that have been singled out through Barnes’ unique expertise.
“It’s wild how organically our relationship with TRUE has evolved based on our shared values and how we both take great pride in bringing products that are a bit more elevated to the market,” said Pursuit Co-Founder Sam Agnew. “This Dead Golfer Bourbon release with TRUE is so reflective of our company’s values of teamwork, integrity and finding ways to innovate new products for our customers.”
According to the message included in Dead Golfer Bourbon’s packaging, golf and great bourbon have several things in common: They both take time. They are best enjoyed outdoors and, most importantly, they bring people together. “This bourbon is deep, flavorful and incredibly smooth for a bottled-in-bond pour. We’ve been enjoying it neat or poured over the rocks, but it’s strong enough to hold its flavor in a nice craft cocktail form,” Moore said. “The customer is going to love the entire experience, from the unboxing all the way to the last drop. We wanted to make this an elevated, and limited experience – making it an amazing bottle to add to your collection or take to that next special event.”
To purchase this limited release of Dead Golfer Bourbon, https://shop.pursuitdistilling.com/product/true-x-pursuit-barrel-select-bourbon/221, or follow the link on https://truelinkswear.com/pages/pursuit-bourbon.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.
About Pursuit Distilling Co.
Pursuit Distilling Co. is a family-owned craft spirits distillery located in Enumclaw, WA. Pursuit produces several types of spirits including award-winning Flavored Whiskeys, American Single Malt Whiskeys, Vodka and other private label spirits. Pursuit is committed to creating high quality, grain-to-glass products utilizing local Pacific Northwest resources and sustainable options whenever possible.
MEDIA CONTACTS:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Kevin Frisch
(989) 614-0241
kevin@kevinfrischpr.com
