Vilamoura, Portugal – DETAILS and John Deere have signed an agreement which will see the American manufacturer become the exclusive golf machinery supplier for the revered Old Course in Vilamoura.
The partnership between the trusted turf equipment leaders and DETAILS, the Arrow Global-owned hospitality and sports platform which oversees multiple golf courses, hotels and leisure assets in Portugal, will see the Old Course, also known as the ‘Grande Dame’ of the Algarve, continue to present in outstanding condition.
The machinery and training provided will cover all the specific maintenance requirements for the Old Course. Machinery purchases will be made through local supplier Torre Marco, who will be responsible for day-to-day management, including the supplying of necessary equipment, and will also carry out regular reviews as part of the agreement.
Mechanics and golf technicians will undergo technical training on a yearly basis, focusing on the efficient use of machinery and how best to optimize the exceptional functionality of the John Deere equipment for the Old Course.
Nuno Sepulveda, Co-CEO of DETAILS, said “The Old Course is cherished by golfers around the world and there’s an expectation of excellence we are obliged to maintain for every new and returning visitor.
“Partnering with John Deere helps us ensure the pristine state of the Old Course, as we continue to set our exceptional golfing standards among the very best in Europe.”
Paul Baulieu, Golf & Turf Manager John Deere: France, Germany, Italy, Spain and Portugal, said “John Deere looks forward to further developing the partnership with Arrow Global. The exclusive features and technologies, such connectivity of all machines up to self-guidance for sprayer will truly benefit to the old course with an optimum cost control while steering for best course conditions, our common goal while moving together with this partnering experience.
Gil Gomes, CEO Torre Marco, John Deere Ag & Golf dealer said, “ This new Partnership is key to continue underlining our strong company value focused on bringing the best customer´s experience with high spec premium products, while being close to our customer and deliver the top end class support.”
Since being acquired by Arrow Global and placed under the management of DETAILS in 2023, the Old Course, the second oldest in the Algarve, has undergone a remarkable transformation. Improvements have spanned both on and off the course, with a renewed focus on sustainability and elevated standards. Key upgrades include a state-of-the-art irrigation system, the strategic replacement of non-playable areas with wood chippings to reduce water consumption, and enhancements that honour the course’s heritage whilst improving playability.
The clubhouse has also been extensively renovated, featuring a reimagined restaurant concept, a VIP gated club area, and valet parking. These efforts have been recognised through GEO and Biosphere certifications, reinforcing the course’s long-term commitment to sustainable golf.
Beyond the visible upgrades, a renewed guest experience philosophy is now at the heart of the Old Course. Every touchpoint has been elevated, from service standards to the partnerships that help define excellence in modern golf.
The implementation of Trackman technology — one of the largest installations in Portugal and the only one in the Algarve — offers players a new level of insight. Collaborations with industry leaders like Callaway and 59Club further enrich the offering, aligning the Old Course with the highest international benchmarks in service and performance.
Under the vision and leadership of Arrow Global, DETAILS is establishing partnerships that prioritise sustainability and quality, supporting the repositioning of Vilamoura as one of Europe’s premium leisure destinations.
For more information on the Old Course, please click here.
-ENDS-
Images Captions:
- Photo shoot to supply image inspired by mood board shared for press release.
- Hero image of the Old Course.
- Left to right – Gil Gomes, CEO of Torre Marco, John Deere Ag & Golf dealer, Nuno Sepulveda, Co-CEO of DETAILS, Paul Baulieu, Golf & Turf Manager of John Deere
For high-res images, click here
Media Contact:
For all media enquiries relating to DETAILS and Vilamoura Golf, please contact:
Nick Nixon
Earned Media Senior Account Director, 54
Notes to Editors
About Vilamoura Golf
Vilamoura Golf is a portfolio of exclusive golf courses that have been rebranded from Dom Pedro, including the Old Course, the second oldest in the Algarve, and the Pinhal, Laguna, and Millennium courses. Located within a 10-minute proximity of each other, the collection of stunning courses, which fall under the DETAILS management umbrella, complement one of Europe’s most exclusive luxury destinations in Vilamoura that boasts an exquisite range of hotels, restaurants and sporting facilities ideal for the most cultured and refined traveller.
About John Deere
John Deere is a leading manufacturer of agricultural, construction, and forestry machinery, as well as lawn care equipment. Founded in 1837, the company is known for its innovative and reliable products. In Europe, John Deere operates through a network of dealers and facilities, providing tailored solutions and support to customers across various industries. For golf course maintenance, John Deere offers a comprehensive range of equipment, including mowers, aerators, sprayers, and utility vehicles. Their advanced technology, such as machine connectivity and self-guidance systems, helps golf courses maintain optimal conditions efficiently and cost-effectively. John Deere is renowned for having one of the best dealer networks worldwide. Their extensive network spans across more than 30 countries, ensuring that customers have access to equipment, parts, and support wherever they are. This global presence allows John Deere to provide tailored solutions and exceptional service, making them a trusted partner in agriculture, construction, forestry, and turf care.
About DETAILS
DETAILS is a prominent Sports and Hospitality platform, wholly owned by Arrow Global, which manages a diverse array of tourist assets across Portugal. Its portfolio comprises 28 operating and in development hotel projects, including six hotels formerly under ownership of Dom Pedro. Under its Sports & Leisure pillar, DETAILS oversees Portugal’s largest portfolio of golf courses and associated facilities, including Vilamoura Golf’s renowned and recently renovated Old, Pinhal, Millennium, and Laguna courses, and the Els Club Vilamoura, as well as PGA Aroeira No.1 and PGA Aroeira No.2 courses, Palmares Golf Course, and Vale Pisão Golf Course. Additional assets include the Vilamoura Equestrian Centre and a state-of-the-art Sports Centre currently in planning. Since July 2023, DETAILS has prioritized portfolio enhancements in Vilamoura, focusing on luxury residential opportunities and enriching its amenities, with the aim of positioning the town and the Algarve as a premier destination for golfers and luxury travellers worldwide.
