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DEVEREUX GOLF REIMAGINES THE MODERN PRO SHOP WITH THE LAUNCH OF ITS SUMMER 2025 “PRO SHOP ESSENTIALS” COLLECTION

May 14, 2025

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A bold, refined lineup introduces individuality, nostalgia, and performance to the course

SCOTTSDALE, AZ.   – Devereux Golf is shaking up the pro shop status quo. With the launch of its Summer 2025 “Pro Shop Essentials” Collection, the modern golf apparel brand rooted in golf’s evolving culture and functionality, is reintroducing personality, style, and performance to a space that’s becoming all too familiar.

“At Devereux golf, we love the game- but we’ve noticed something is missing in today’s golf apparel: individuality,” said Robert Brunner, Co-founder of Devereux Golf. “This collection is our answer to the cookie-cutter polos we’ve seen for too long. It’s designed to bring energy and a fresh perspective to the pro shop floor.”

Anchoring the collection is the Pro Shop Essential Polo – a wardrobe staple crafted from a soft, breathable tri-blend (poly/cotton/spandex) designed for all-day performance. Available in four elevated tones – White, Faded Black, Eucalyptus Green, and Mauve – it’s a versatile essential that balances comfort with sophistication.

Additional highlights of the collection include:

  • Checkmate Polo – ($75.00)
    • A modern evolution of the brand’s signature checkered style.
    • Subtle checker pattern suited for a classic pro shop aesthetic.
    • Features a ribbed collar and understated Checkmate logo on the left chest.
    • Available in Sand and Light Blue
  • Awning Polo – ($75.00)
    • Bold, clean stripes that nod to classic golf style
    • High-contrast colorways in White/Black and Mint/Black
    • Features a crisp white contrast collar
    • Designed as the standout piece for the modern golfer
  • Eldrick Polo – ($75.00)
    • Color-blocked in Red, White and Black
    • Inspired by dominate Sunday golf energy of the late 90’s
    • Features a centered Checkmate logo just under the placket
  • Vintage 1998 Polo – ($75.00)
    • A nostalgic front-and-back print
    • Celebrate golf’s golden era with retro styling and modern fit

The Summer 2025 “Pro Shop Essentials” Collection isn’t just about looking good, it’s about reshaping the modern golf experience. Each piece is designed to bring new energy to the course while honoring the sport’s legacy of performance and self-expression.

The collection will be available for wholesale partners and will debut in select pro shops and online beginning May 1, 2025

Photos are available here.

About Devereux Golf

Founded in Arizona by brothers Robert and Will Brunner, Devereux Golf is a modern golf apparel brand that blends performance, style, and storytelling. Inspired by their shared passion for the sport and a desire to push golf fashion forward, the Brunners created a brand that embraces the landscapes, traditions, and rebellious spirit of the game. With deep Arizona roots, Devereux delivers innovative designs and quality craftsmanship, driven by a mission to challenge the status quo in golf fashion. Learn more at https://devereuxgolf.com.

 

 

 

 

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