Menswear Resort Lifestyle Brand Devereux Launches Second Mobile Retail Concept
FOR IMMEDIATE RELEASE – Scottsdale, AZ – Men’s lifestyle and resort brand, Devereux, has incorporated an additional mobile retail concept to their successful Proper Tour program which was launched in 2018.
The Proper Tour is Devereux’s mobile customer experience – a pop-up trailer that travels across the United States to country clubs, resorts, retailers and other venues hosting events that allow its guests to be able to touch, feel and try on the different fits and fabrications of Devereux’s offerings, including their best-selling Gravity collection of lightweight, hybrid-stretch and moisture-wicking pants and shorts.
Devereux expanded the program, adding an additional trailer due to the high demand for program. Both trailers are available for private an public events, at no charge, with booking available up to two months in advance. Devereux will customize the product assortment available in the trailer to meet the needs of the venue so that no two trailer appearances are ever identical. Devereux can also customize product, through embroidery upon special request.
Both trailers are 10’ wide by 18’ long when traveling, and 16’ wide by 24’ long when fully opened. Once opened, guests are treated to a full Devereux brand experience including a display of specially merchandised product, campaign imagery and a neon Devereux sign.
Devereux launched in 2014 by brothers Robert and Will Brunner to create functional clothing built around performance and comfort without sacrificing style. Devereux offers a wide variety of styles including polo shirts, pants, shorts, t-shirts, jackets and swim and is sold through the brand’s website dvrxthreads.com,
nordstrom.com, as well as premier resorts and golf clubs nationwide.
The Proper Tour will be traveling across California, Texas, Nevada and Arizona for the first half of 2019 with additional venues being added daily. For booking inquiries please contact Devereux at brian@dvrxthreads.com.
About Devereux
Devereux is a resort lifestyle brand that designs and manufactures men’s and boys apparel to fit the needs of modern day life. Devereux creates a mixture of classic silhouettes and unique prints all infused with modern day fabrications. Pieces are built around performance, comfort and versatility without sacrificing style.
The collections offer a variety of styles designed to help you transition through work, travel and life. For more info, visit dvrxthreads.com
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Agentry PR
patrick@agentrypr.com
212-924-2276
Fred Kim
Senior Account Executive
Agentry PR
fred@agentrypr.com
212-924-2276
