Southland Golf Leaders Introduce COVID-19 “Play Safe” Campaign
The Southern California Golf Association (SCGA) and the Southern California PGA (SCPGA) today unveiled a new “Do Your Part, Play Safe” educational campaign to strongly encourage the Southland golf community to strictly adhere to social distancing and other public health guidelines required by local and state health officials as golf courses reopen in Southern California’s 10 counties.
The campaign advises local golfers to fully embrace golf’s new normal, on the course and around a facility. “Play Safe” acknowledges the important advocacy work conducted by golf industry regional leadership on behalf of Southern California’s golfers, golf facility staff, food and beverage employees and maintenance workers.
“The industry’s strategy to position itself to be among the early recreational activity reintroductions turned out to be a wise one,” said SCGA Executive Director Kevin Heaney. “Our patience paid off. Now it’s important that wisdom and golf’s high regard for public health safety prevail. By executing on social distancing mandates, we know we will earn the public’s ongoing trust.”
The centerpiece of the campaign is a public service announcement (PSA) video targeting all Southland golfers. The “Play Safe” message reiterates that golf is a privilege, not a necessity, and warns golfers that a lack of obedience to these new guidelines will result in another golf shutdown. Various pieces of marketing collateral have been developed and shared with club officials for onsite placement at their facilities. Additionally, a separate target-specific video has been produced for Southland tournament players outlining specific regulations for participation in competitive events.
“Everyone is anxious to get back on the golf course, but we need to remember the context of the bigger picture,” said SCPGA CEO and Executive Director Tom Addis III. “Golfers must respect that people’s health is still the number one priority. We’re all in this together.”
For more information on the “Do Your Part, Play Safe” campaign, please visit the dedicated landing page at scga.org.
About the SCGA
The SCGA is devoted to providing all Southland golfers with the best experience possible. Its primary goal is to enhance the enjoyment of the game for those who actively live the golf lifestyle or have just learned to swing a club. Advocating on behalf of our community of passionate golfers, the SCGA provides accessible and affordable opportunities for anyone looking to be involved with the game. Whether crowning champions at amateur tournaments or providing a Handicap Index to track a golfer’s progress, the SCGA is committed to providing exceptional service to its members.
About the SCPGA
The Southern California Section was established in 1924, and today is comprised of over 1,700 golf Professionals working at over 500 facilities within the Section. The mission of the Southern California Section (SCPGA) is the purpose of the PGA of America, to promote the enjoyment and involvement in the game of golf and to contribute to its growth by providing services to golf professionals and the golf industry. The SCPGA provides competitive playing opportunities, educational seminars, and growth of the game initiatives, within a geographic area that stretches from San Luis Obispo to the Tijuana Border, and from the Pacific Ocean to the Nevada and Arizona borders.
Asst. Director, Communications