Upper Arlington, OH – Golf Course Technology Reviews, the leading online resource for comprehensive and independent reviews of golf course technology, is pleased to announce the release of The Tech Caddie podcast episode with Don Rea Jr., golf course owner and VP, PGA of America. The podcast can be viewed HERE and on several platforms.
This podcast episode focuses on the technology Don uses to run his golf course, Augusta Ranch Golf Club in Mesa AZ. and what he’s looking for to help improve his understanding of his customers and how they behave when on and off the golf course property. Don and host Mike Hendrix mixed it up about baseball umpires and spoke about metric trackers like Umpire Scorecards and how something similar would be useful for golf course operators. Don shared what metrics he cares most about and why they help him understand the performance of his business.
Takeaways
- Don and his team will be analyzing their operating technology and looking for their best options.
- Analyzing business performance through metrics such as ADR, RevPar, utilization, and occupancy is crucial for golf course owners and operators.
- Tracking customers and implementing strong loyalty programs can help build relationships and increase customer engagement.
- Social media plays a significant role in engaging customers and promoting golf courses, and it is important to tailor social media campaigns to specific target audiences.
- On-course tracking technology, such as GPS systems, can enhance the on-course experience and provide valuable data for improving pace of play and customer engagement. Using user-friendly technology like Square for credit card transactions can make it easier for customers and staff to utilize.
- The PGA of America has an Innovation Fund that invests in companies with impact on its members, the golf industry, and the world.
- The NGCOA focuses on industry threats and advocates for golf course owners through legislative advocacy and issue-based initiatives.
- Associations play a crucial role in the golf industry by providing resources, education, and networking opportunities for members.
- Ongoing training and product knowledge tests are essential for employees to effectively use technology and stay updated on software updates and features.
This episode of The Tech Caddie runs for 48 minutes and is in video form on YouTube and Spotify and audio only on Apple Podcasts.
About Golf Course Technology Reviews:
Golf Course Technology Reviews (GCTR) is the leading online resource for independent and comprehensive reviews of golf course technology. GCTR is presented by Permanent Tee Times. It’s important to note, all Articles, Buying Guides and Podcast Episodes produced by Golf Course Technology Reviews (GCTR) are not paid for content. Our team of expert and technology client reviewers provides in-depth analysis and unbiased opinions on a wide range of products and services, from tee sheets and point-of-sale systems to golf cart fleet management technology and golf course apps. GCTR helps golf course operators make informed decisions about their technology purchases and enhance their overall golf operations experience.
Visit Golf Course Technology Reviews online at https://www.golfcoursetechnologyreviews.org
