Acquisition establishes Dryvebox’s first Middle East operation, bringing its innovative mobile golf entertainment experiences to one of the world’s fastest-growing golf and luxury hospitality markets.
SAN FRANCISCO and DUBAI – Dryvebox, Inc., the pioneering golf entertainment company on a mission to Cultivate Golf Everywhere, today announced its acquisition of TrailerTee, a UAE-based mobile golf simulator business, marking a significant milestone in the company’s international expansion. The acquisition establishes Dryvebox’s presence in the United Arab Emirates and creates a platform for future growth across the Middle East.
The expansion builds on its growth across the United States, followed by its successful entry into the United Kingdom last year. With its innovative fleet of mobile golf simulators, indoor golf experiences, and turnkey entertainment solutions, Dryvebox is transforming where, when, and how people experience golf.
“The UAE is one of the most exciting golf markets in the world, and we couldn’t be more thrilled to bring Dryvebox to the region,” said Adeel Yang, CEO and Co-Founder of Dryvebox. “From the beginning, our vision has been to cultivate golf everywhere — to make the game more accessible, more entertaining, and more integrated into people’s everyday lives. We’ve proven this model across North America, expanded into the UK, and now see an incredible opportunity in the Middle East. The UAE combines a deep passion for golf, world-class hospitality, global sporting events, and a culture that embraces innovation.”
Building on a Track Record of Innovation and Growth
Founded in San Francisco in 2020, Dryvebox pioneered a new category of golf entertainment with its patented, mobile golf simulator trailers, bringing premium golf experiences directly to consumers, brands, businesses, and communities.
What began as a single mobile golf simulator has evolved into a growing international business, with more than 50 units reported across the United States and an expanding presence in the United Kingdom.
Dryvebox has established itself as a trusted partner to some of the biggest names in golf, sports, and entertainment. Among its milestones:
- Official Mobile Golf Simulator Partner of TGL, the technology-driven golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports, supporting fan engagement and activations for teams including Los Angeles Golf Club, Boston Common Golf, and The Bay Golf Club.
- Backing from prominent golf industry investors, including TMRW Sports, Golf Digest, Old Tom Capital, and EP Golf Ventures.
- A growing presence at premier professional golf events, including the U.S. Open, Genesis Invitational, Travelers Championship, Presidents Cup, Solheim Cup, and numerous additional PGA TOUR and LPGA events.
- Commercial partnerships with leading golf brands, including Topgolf and Club Champion, demonstrating the versatility of Dryvebox’s technology and mobile platform.
- Expansion into the United Kingdom in 2025, supported by investors including Tour Professional Laurie Canter, with activations involving organizations such as the Premier League.
- Commitment to growing the game, including a partnership with PGA HOPE in the United States and, in the UK, a collaboration with the Kate & Justin Rose Foundation that has introduced thousands of children to golf through school-based experiences.
Beyond traditional golf events, Dryvebox has brought golf to corporate campuses, festivals, stadiums, concerts, hospitality destinations, and private celebrations, introducing the sport to audiences who might never otherwise visit a golf course.
Combining Global Expertise with Local Leadership
The acquisition of TrailerTee brings together Dryvebox’s technology, brand, operational expertise, and international relationships with TrailerTee’s local market knowledge and established UAE presence.
Adam Turner, who previously led TrailerTee as CEO, will continue to lead the business as Manager of Dryvebox UAE, with a focus on expanding commercial partnerships, growing the regional fleet, and delivering premium golf experiences to customers throughout the Emirates.
“Building TrailerTee gave us firsthand insight into just how much demand exists for innovative, accessible golf experiences in the UAE,” said Adam Turner, former CEO of TrailerTee and incoming Manager of Dryvebox UAE. “Joining forces with Dryvebox is an incredible opportunity to take that vision to another level. Dryvebox has built a world-class brand, proven technology, and an impressive network of partnerships across North America and Europe. By combining those strengths with our understanding of the local market, we have the opportunity to create something truly differentiated. I’m excited to lead this next chapter and help make Dryvebox the premier mobile golf experience across the UAE and, ultimately, the wider Middle East.”
A Global Vision to Cultivate Golf Everywhere
The UAE expansion reflects Dryvebox’s broader ambition to build a global platform for golf entertainment and accessibility.
By removing traditional barriers such as location, space, time, and infrastructure, Dryvebox is making golf easier to experience for seasoned players and newcomers alike.
The company plans to pursue opportunities across corporate events, brand activations, golf tournaments, hospitality, real estate, private events, and community programming in the UAE, with the potential to expand into additional Middle Eastern markets over time.
“Our mission has always been bigger than building golf simulators,” concluded Yang. “We’re building a new way for the world to experience golf. Every new market brings us closer to that vision, and we couldn’t imagine a better place to begin our Middle East journey than the UAE.”
About Dryvebox
Founded in 2020 and headquartered in San Francisco, California, Dryvebox is a golf entertainment and technology company on a mission to Cultivate Golf Everywhere. Through its patented mobile golf simulators, indoor golf experiences, and innovative turnkey solutions, Dryvebox brings premium golf experiences directly to consumers, businesses, brands, and communities.
With operations spanning North America and the United Kingdom and a new presence in the United Arab Emirates, Dryvebox is redefining how and where the world plays golf.
For more information, visit www.dryvebox.com.
