Italian brand to celebrate 20 years in luxury golf shoe market with latest stunning designs
Italian golf fashion brand Duca del Cosma is set to build on its rapid growth in North America by stepping up to The PGA Show with the introduction of the all-new SS24 golf shoe collection offering stockists a great opportunity to drive premium shoe sales next season.
The eye-catching booth (#6573) located in a key footfall area of the show floor will feature all the latest golf shoes, along with technical displays and a striking visual of a deconstructed golf shoe. The brand will be celebrating 20 years of Italian heritage with the introduction of a new lightweight Airplay 15 outsole – tested in collaboration with Tour stars Joost Luiten and Kelly Tan – on several designs including the limited-edition JUBILEE and ALANA anniversary styles.
Occupying an imposing 400ft² space for the second year in a row, the Duca del Cosma booth has proved amongst the most popular in recent years, while more recently several of the brand’s fashionable men’s and women’s golf shoes and boots have been credited by leading golf media platforms like Golf Digest and GOLF.com.
“We can’t wait to introduce our fantastic new styles to potential retail partners and illustrate the superb sales opportunity of stocking the most premium handcrafted golf shoes on the market,” said Evelien Lauwers, Managing Director for the brand in North America. “Our meticulous attention to detail will be highlighted more so than ever and we anticipate a strong level of interest in what is set to be an even busier event than last year,” she added.
Duca del Cosma will also be sponsoring the AGM Retail Conference featuring keynote speaker Phil Mershon amongst a host of other informative presenters. The one-day event is designed to offer retailers expert insights and practices from leading industry professionals to redefine success in the golf retail business.
Among the standout models on display will be the sporty DAVANTI men’s shoe featuring the performance-driven Airplay 15 outsole; the sophisticated DAVINCI brogue-style design that embraces the brand’s rich Italian heritage in a classic look; plus the popular POSITANO in two new vibrant color options.
Leading the 2024 women’s range will be the fashionable AVIVA with a prominent animal print design; the elegant ALESI style for the fashion-conscious golfer; plus the daring OLIVERA sneaker-style shoe incorporating the new Airplay 15 Outsole, which have proven to be a best seller in initial pre-book orders.
For any potential stockists unable to attend the event or visit the booth, the brand is able to arrange virtual calls to highlight the latest designs on offer, as well as the extensive color options available.
Duca del Cosma sells its premium shoes in 40 different countries and operates from four offices around the world – The Netherlands (HQ), the United States, United Kingdom and South Africa.
For more information on the award-winning models and the entire range, visit www.ducadelcosma.us.
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