Battery, the Los Angeles, Toronto and Chicago-based creative agency, delivers another round of visually innovative advertising for the Royal Bank of Canada. Airing in the U.S. on broadcast and digitally throughout 2022, and featuring Team RBC ambassador and professional golfer Dustin Johnson, the campaign draws strong parallels between DJ’s golf game and another high-stakes endeavor – wealth management.
Debuting April 4th ahead of the Masters Tournament, the 30-second spot and its cut-down versions build an elegant metaphor with a critical iron shot from the cliff’s edge at the renowned Monarch Beach Golf Links. Highlighting the connection between DJ and RBC in their abilities to solve problems with uncommon solutions, the campaign imbues the geometrical intricacies of the golf game and the economic power of worldwide finance with a stately gravitas. Finished with high-end visual effects and dynamic sound design, the ad deftly illustrates the competitive edge which has made RBC one of the most trusted and respected capital markets leaders.
“We are thrilled with how this year’s golf campaign came to life, featuring Team RBC ambassador Dustin Johnson,” said Shannon Cole, Vice President, Brand Marketing, RBC. “Battery continues to impress us with their strategic counsel, creative ideation and flawless execution, and we can’t wait for golf fans to witness the campaign.”
Since 2019, Battery has crafted campaigns for RBC Future Launch at Home, RBC Wealth Management services and the RBC Avion card.
Credits:
Brand: Royal Bank of Canada
Vice President, Brand Marketing: Shannon Cole
Director Brand Marketing: Mark Soder
WASSERMAN:
Managing Director: Executive VP: Steve Marshman
Director, Experience: Adam Fiddler
Agency: Battery
Chief Executive Officer: Anson Sowby
Chief Creative Officer: Phil Khosid
Executive Creative Director: Scott Brown
Creative Director: Andy Lam
Creative Director: Joe Sgro
Head of Production: Stanton Hill
Executive Producer: Anthony Migliaccio
Brand Director: Zach Hill
Senior Producer (Post Production): Manuel Reta
Business Affairs: JR Associates
Business Affairs: Jennifer Ross
Production: Supply and Demand
Director: David Holm
Executive Producer / Founder: Tim Case
Executive Producer: Charleen Manca
Sr Head of Production: Nathan de la Rionda
Senior Producer: Ron Mohrhoff
Production Supervisor: Justin Towery
Asst Production Supervisor: Jose Javier Calvo
Editorial & Sound Design: Lewis Productions Inc.
Editor: Jason Eli Lewis
Sound Design: Jason Eli Lewis
Visual Effects, Finishing, & Color: Alter Ego
Executive Producer: Hilda Pereira
Producer: Andrew Tavares
Creative Director / Lead VFX Artist: David Whiteson
VFX Artist: Eric Perrella
Senior Colourist: Eric Whipp
Senior CG Artist: Mike Waldrum
Senior Motion Designer: Ed Deng
‘On Set’ VFX Supervisor: Gizmo Rivera
Recording, Mixing & Sound Design: Formosa Group
Audio Engineer & Sound Designer: John Bowen
Asst. Audio Enginee:r Brendan Gates & Noah Gomez
Executive Producer: Lauren Casio
Music: Ashe & Spencer
Matt Locher, Exec Producer
