COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running and historically biggest selling model in the company’s lineup, is now redesigned to provide a softer, more pleasing feel at impact with maximum distance for value-minded players.
After 15 years of success, the e6 is still going strong, with a new design aimed at players that want an exceptionally soft feel and pleasing sound at impact without giving up any distance off the tee. In the case of the new e6, those that don’t have Tour-level swing speed will greatly benefit from the soft, extremely large gradient core and Bridgestone’s advanced dimple technology and aerodynamics. As always, a seamless Surlyn cover helps provide a combination of speed, distance, and exceptional durability.
“We’ve had an incredible run with the e6,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “It’s the mainstay of the e-Family and Bridgestone’s biggest selling two-piece Surlyn golf ball model to date. The e6 understandably has a lot of fans and the enhanced feel of the new design is sure to please. The added distance and forgiveness on off-center hits are an added bonus.”
The two-piece Bridgestone e6 will be at retail in late January 2023 and feature a street price of $24.99 per dozen. It will be available in white and optic yellow. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s Golf Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249
