The Golf Brand Changing The Perception of The Game Will Be Available in Select Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods Stores Across the Country
(New York, NY) – Entering its sixth year in business, Eastside Golf, the fashion brand changing the perception of the game, announced a new relationship with Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods Stores. As part of the relationship, Eastside Golf will be available in four Golf Galaxy locations, online at golfgalaxy.com, one DICK’S House of Sport and two DICK’S Sporting Goods locations.
Eastside Golf has been a trailblazer in rethinking and reshaping golf fashion, ushering in a new, fresh and more relevant era for the sport. Since its founding by Olajuwon Ajanaku, the company has been on a mission to use fashion to change the conversation around the game and make it more open, appealing and welcoming to younger, more diverse audiences.
“We are proud to be a retail partner for Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods,” said Olajuwon Ajanaku, Founder and Creative Director Eastside Golf. “This relationship supports our longstanding efforts to break down the barriers in the game to make it more accessible and open to anyone who wants to be involved. Being in these stores offers new customers an opportunity to experience our brand and find an authentic connection to the sport through fashion.”
“This expansion gives customers the ability to discover, experience and even more convenient access to Eastside Golf products, while also introducing them to more services to enhance their entry or journey in golf,” said Earl Cooper, CEO of Eastside Golf. “Now, customers coming to look at our latest products can also access more information and support for their game, learn the basics and feel empowered to head over to the course to get started on their golf journey. At Golf Galaxy and DICK’S House of Sport, for example, customers have the opportunity to access game-changing instruction, including club and ball fittings, and test products in the hitting bays or on the putting green, all within a welcoming and professional environment. It makes the whole experience easier, better and even more fulfilling.”
The new partnership will be celebrated with an in-store event at the newly-opened DICK’S House of Sport in Miami, FL on Saturday, March 15th. Today, Eastside Golf is available at the following Golf Galaxy, DICK’S House of Sport and DICK’S Sporting Goods locations, with plans to expand later this year:
- Golf Galaxy – Philadelphia, PA
- Golf Galaxy – Paramus, NJ
- Golf Galaxy – Tampa, FL
- Golf Galaxy – Houston, TX
- DICK’S House of Sport – Miami, FL
- DICK’S Sporting Goods – Lombard, IL
- DICK’S Sporting Goods – Los Angeles, CA
Eastside Golf’s apparel is marked by its signature attention to detail and ability to fit just as easily on the course as on the street. Each piece features thoughtfully designed details, such as silk linings for women’s hats, hidden pockets, and performance wear that transitions seamlessly from course to city streets. As one of the hottest brands in the game, and fastest-growing sports fashion brands, Eastside Golf is expanding nationally through a large focus on brick-and-mortar retailers. By looking to avenues outside of the typical golf world, including specialty shops and national department store retailers, Eastside Golf continues to change the perception of the game and reach a younger, more diverse audience to send the message that golf is a game for anyone who wants to be involved.
About Eastside Golf
Eastside Golf is actively transforming perceptions of the game through its apparel which has been embraced by golf professionals, celebrities, fashion influencers, and professional athletes including NBA stars Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama. Its signature swingman logo, a young Black man dressed in a sweatshirt and jeans with a gold chain around his neck and a club in mid-backswing, is meant to convey that you can bring your authentic self to the game of golf, with full confidence.
Eastside Golf boasts notable relationships with global brands including Nike, Mitchell & Ness, seven collaborations with Jordan Brand, and strategic partnerships and licensing deals with major entities such as the NBA, MLB, Mitchell & Ness, Bridgestone and Mercedes-Benz USA. The brand was profiled in Hulu’s “Grails: When Sneakers Change the Game,” a six-episode docuseries on how Ajanaku and Cooper are driving social and cultural change in golf.
Eastside Golf’s community outreach and golf education aims to connect young professionals and non-golfers with education, resources, and encouragement to love the game. Learn more at www.eastsidegolf.com, at Facebook or Instagram and X through @EastsideGolf.
About DICK’S Sporting Goods
DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
About Golf Galaxy
Golf Galaxy, LLC helps golfers improve their skills and gain confidence on the course. The specialty golf retailer offers a broad assortment of golf equipment, apparel and footwear from leading brands like Callaway, TaylorMade, Titleist, PING, Nike, Under Armour and more, and a complete range of golf services from PGA and LPGA professionals, certified fitting experts and club technicians. The retailer also operates Golf Galaxy Performance Center, a new concept offering golfers of all levels an immersive experience. Additional information can be found on GolfGalaxy.com and on Instagram Facebook and X.
Media Contact
Eastside Golf / Erica Annon / erica@androbin.co
