(LONDONDERRY, NH) ECCO GOLF, a global leader in golf shoe manufacturing, and the world’s biggest golf YouTuber, Rick Shiels, introduce a special edition BIOM® C4 designed in collaboration with Shiels himself. Limited to just 500 pairs, the shoe will be exclusively available at us.ecco.com/golf starting at 9 a.m. ET on Friday, April 26.
Available in men’s sizes 39-48 EU (5-14.5 US), this edition of ECCO GOLF’s best-selling BIOM® C4 captures the Shiels’ personality and style without compromising on the comfort or performance properties of the original design. Inspired by the color palette for his popular golf YouTube channel and branding, this contemporary, sneaker-style hybrid shoe comes in white with red and black accents, and the design incorporates Shiels’ logo on the heel and tongue. With its breathable comfort and innovative performance, this limited-edition shoe has the same functionality as the original BIOM® C4, which Shiels lauds as his favorite style from the current ECCO GOLF collection.
“I’m thrilled to have joined forces with the ECCO GOLF design team to create this special edition version of the BIOM C4,” commented Shiels. “The design really reflects my individual style and passions, and I couldn’t have asked for a better model in which to showcase those aspects of my personality.
“I was lucky enough to visit ECCO GOLF HQ in Denmark earlier this year and witness first-hand everything that goes into designing and crafting every pair of shoes that the company makes – it was absolutely mind-blowing. I can’t wait to see the launch of this collaboration, and to be able to get the shoes out on the golf course!”
Shiels’ stylistic elements of the shoe are complemented by some of ECCO’s world renowned performance technologies, including 360-degree breathability and waterproofing provided by a GORE-TEX SURROUND construction, which is combined with the ECCO EXHAUST GRID that enables air ventilation towards the sole of the foot. Crafted from ECCO Performance Leather and a new, super-stretchy mesh sock, this hybrid is set on the progressive ECCO MTN GRIP outsole and is powered by BIOM® NATURAL MOTION® Technology.
All ECCO GOLF shoes are crafted at company-owned factories that utilize FLUIDFORM™ technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.
ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Alison Lee, Nanna Koerstz Madsen, Freddy Schott and Esther Henseleit, among others. For further information about ECCO GOLF, please visit golf.ecco.com.
ABOUT ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com
