Bredebro, Denmark — ECCO Sko A/S, a global leader in premium footwear, has appointed Tom Berry as President & CEO of ECCO USA. Berry assumes responsibility of this new role immediately.
Commenting on the appointment, Panos Mytaros, CEO of ECCO Sko A/S, said: “Tom is a global strategic leader with a proven track record of brand building and business transformation. I look forward to partnering with him to introduce our brand to a new generation of consumers and to take ECCO to new heights in the critical and leading US market.”
Tom Berry added: “I feel privileged to join a talented team at a global leading brand like ECCO and look forward to helping to write the next chapter in ECCO’s amazing story. In so many ways, ECCO was ahead of its time, and is now the perfect brand for the consumer of today – focused on making better footwear and also on making footwear better. Dedication to sustainability, social responsibility, premium comfort, durability, and timeless Danish design has been at the core of ECCO business practices for decades. Furthermore, ECCO is unique among industry leaders, as it owns and operates both its tanneries and factories ensuring that these practices are real and not mere marketing claims. Today’s consumer shares this passion for authenticity and our job is to introduce them to our brand and its great products.”
Berry is a seasoned veteran with a long history in consumer goods and footwear. Most recently he was with Levi Strauss & Co serving as SVP of Global Business development where he was a key member of the team that turned around this iconic American brand. He also served as Managing Director for several of Levi’s subsidiaries and led their global licensed business. Prior to Levi’s, Berry held executive and general management positions with global leaders like The Tecnica Group, adidas-Salomon, and VF Corporation / The North Face.
About ECCO
ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on top-quality leathers and innovative technology. ECCO is a highly responsible company that owns and manages every aspect of the value chain from leather and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 89 countries from over 2,180 ECCO shops and more than 14,000 sales points. Founded in Denmark, ECCO is family-owned and has been moving people since 1963. The company employs 21,400 people worldwide. group.ecco.com
