Experienced hospitality leader turns heads of golf industry with work in food and beverage concept development, operational strategy, brand development and foodservice design
Newton, Mass. – Ed Doyle, President of RealFood, a premier strategy and design advisory firm serving the global hospitality industry, has been named “Adviser of the Year” by Golf Inc. magazine. This prestigious award recognizes individuals in the golf industry who went above and beyond during one of golf’s most pressing years to help operators grow their businesses, making direct impact on revenue, quality and profitability. Winners were selected based on the nominations of industry professionals. Doyle and his fellow Top Adviser recipients are featured in the summer issue of Golf Inc. magazine.
“I am humbled to be named to this list for 2021, especially after the year we’ve had as a food and beverage industry,” remarked Ed Doyle. “To be recognized as a top adviser by the gold standard in publications and by my peers is an amazing honor. At RealFood, we are driven by our belief in the importance of the member and guest experience and are committed to our clients achieving their vision of success; that vision of success swiftly changed this past year, and we were able to continue to serve our clients well. This recognition is most certainly an honor for the entire RealFood team and it shines light on our willingness to see the opportunities in a year clouded by many, many challenges.”
A dynamic and charismatic leader, Doyle is the original founder of RealFood. A graduate of the Culinary Institute of America, he brings an extensive resume of expertise in kitchens and foodservice operations to the broad portfolio of clients that RealFood serves, leveraging his ability to understand and articulate vision, identify opportunities and implement highly effective hospitality designs and solutions.
Doyle and his team have been serving clients and partners in a consultancy capacity since 1996. In 2019, RealFood joined the Troon® family of brands, opening up new opportunities for the RealFood team to share their vast food and beverage expertise with the golf industry.
“Troon is so proud of Ed and his team, and this recognition by Golf Inc.,” said Troon President and CEO Tim Schantz. “Ed’s efforts and reputation in the food and beverage world are well known, and admired. We’re lucky to have him as an important part of our company, helping Troon-affiliated facilities continually improve their food and beverage experience for our owners, members and guests.”
Today, RealFood is positioned as a premier hospitality strategy and foodservice design firm, serving owners, operators, and developers and collaborating with architects and interior designers to define, design and deliver unique and memorable hospitality experiences across all segments of the foodservice industry, including golf and country clubs; resorts and hotels; independent restaurants; healthcare and lifecare facilities; private and public schools; fellowship halls; and government facilities. The services offered by RealFood include concept and brand development, foodservice design and equipment specification, business and financial planning, food and beverage operations improvement, menu engineering and development, marketing and sales strategy, and leadership advisory.
About RealFood Hospitality, Strategy and Design (RealFood)
Founded in 1996, RealFood is a premier hospitality strategy and design firm meeting the foodservice design, development and strategic advisory objectives of the global foodservice industry. Leveraging its team’s combined 250 years of experience and using proprietary processes to achieve concept and design outcomes that are based in operational understanding, RealFood supports clients and partners in achieving industry-leading hospitality operations. In early 2021, RealFood acquired Florida-based Foodservice Design Associates, Inc. (FDA), merging the industry-leading design and operational expertise of RealFood with the unique architectural and engineering focus of FDA. Together, the firms serve all segments of the hospitality and foodservice industry, including hotels, clubs, and restaurants, as well as public and private education, healthcare and lifecare, and municipal and government segments. The combined portfolio includes Fortune 500 companies, James Beard Award-winning chefs, world-class clubs, renowned theme parks, K-12 school systems, and leading architects, developers and operators committed to a vision of delivering differentiated hospitality experiences.
RealFood is a division of Troon, the world’s largest golf management company providing services at more than 585 locations and associated hospitality venues around the globe. For additional news and information, visit rfhsd.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Indian Wells Golf Resort in Indian Wells, California; Yas Links Abu Dhabi in the United Arab Emirates; The Club at Savannah Harbor in Savannah, Georgia; and Lake of Isles in North Stonington, Connecticut. For additional news and information, visit www.Troon.com.
Media Contacts:
Joëlle Creamer
RealFood
603.657.8157
joellec@rfhsd.com
Rob Myers
Troon
480.477.0506
rmyers@troon.com
