Edel Golf brings adjustability to wedges that deliver 44% more accuracy.
Liberty Hill, TX – Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.
“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”
In our testing, only 20% of golfers saw their best performance with the heaviest weight in the center, meaning 80% of golfers will benefit from the ability to adjust the weight in their wedge to match their swing. When golfers found their preferred weight location, they saw 44% more accuracy down range in combined distance and offline dispersion. Players also saw roughly 10% more backspin with the heaviest weight in it’s preferred position.
“The opportunity to launch a category-defining innovation doesn’t come around often” said Chris Koske, VP of Sales and Marketing at Edel Golf. “When you’ve got a product that shows a demonstrable improvement in performance for every golfer that tries the wedge, it’s just a special moment in golf. ”
In addition to the weighting technology, the new SMS wedges feature a Forged 1025 Japanese carbon steel construction with an elongated groove pattern for more groove coverage across the face. The new CNC milled sole grinds allow for extremely tight tolerances in both weight and consistency of grind from wedge to wedge. Golfers use their wedges in a variety of ways from full shots out of the fairways to a number of various face angles and swing types around the greens. Because of that, we’ve created four unique sole grinds to bring the ultimate playability and customization to these wedges.
These new wedges will be available for pre-order at edelgolf.com on April 2nd and in late April at select fitters around the world. The wedges will start at $199.99 USD. MSRP
About Edel Golf
Headquartered in Liberty Hill, Texas, Edel Golf is a premium golf equipment manufacturer dedicated to providing pioneered concepts to help golfers score. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. Edel Golf proudly bucks status quo golf club manufacturing to bring groundbreaking products and services to golfers, whether it’s our revolutionary Single Length Iron System, our high-performance EAS Putters and putter fitting system, or our first-of-its-kind adjustable Swing Match System Wedges. For more information, please visit www.edelgolf.com.
Media Contact:
Chris Koske, VP of Sales and Marketing
Phone: 760.560.8439
Email: ckoske@edelgolf.com
