Dr. Craig Farnsworth Brings His Expertise on Optometry and Aiming to Edel Golf
DENVER, Colorado and LA QUINTA, California – Performance golf equipment manufacturer Edel Golf is pleased to announce its partnership with Dr. Craig Farnsworth, a.k.a. The Putt Doctor. Through this agreement, Edel Golf and Dr. Farnsworth look forward to sharing knowledge and expertise about putting aim, setup, and fitting with one another to further validate Edel Golf’s products and fitting systems. A Sports Vision Optometrist, Dr. Farnsworth is widely regarded as one of the best putting instructors in the world, having coached more than 150 leading professional golfers on the PGA Tour, PGA Tour Champions, and LPGA Tour.
“We are thrilled to get to work with Dr. Farnsworth,” said Mike Pai, CMO of Edel Golf. “At Edel Golf, we obsess over scoring performance. We customize each and every scoring club to help golfers get at least one shot better, because even one shot can change everything. This partnership allows us to continue to educate ourselves and refine our products and fitting systems to help all golfers maximize their scoring potential. His expertise in optometry will greatly aid in the substantiation of our putters and putter fitting system.”
Founded on the roots of putter fitting, Edel Golf has long set the industry standard for offering the most complete putter fit. A hallmark of its fitting system, “Fit for Aim”, uncovers the putter head shape, alignment plate, and hosel that best fits each golfer’s individual aim bias. Every golfer has an aim bias, whether they know it or not. Every line, curve, and visible attribute of a putter drives one’s eyes to a specific place, consequently dictating where the putter is aimed. Through his expertise, Dr. Farnsworth will work with the Edel Golf team to help golfers become aware of their aiming tendencies, among other things, and make more putts.
“I am delighted and honored to be a part of the Edel Golf team,” said Dr. Craig Farnsworth, a.k.a. The Putt Doctor. “I have long been a fan of how they have incorporated vision and perception into both the development of their products and fitting methodology.”
About Edel Golf
Headquartered in Denver, Colorado, Edel Golf is a premium golf equipment manufacturer dedicated to providing customizable scoring clubs to help get golfers at least one shot better, because even one shot can change everything. Edel’s fitting processes in the putter category have long been the industry standard in providing nearly infinite possibilities to the golfer to ensure the most accurate fit possible. The brand proudly bucks status quo golf club manufacturing to bring groundbreaking products and services to golfers, whether it’s their revolutionary SMS (Swing Match System) and SMS Pro Irons, high-performance EAS Putters and putter fitting system, or game-changing SMS Wedges. For more information, please visit www.edelgolf.com.
About The Putt Doctor
Dr. Farnsworth is the nation’s leading sports vision performance specialist, an award-winning author, Tour putting coach, and trainer of putting instructors around the world. He has served as a performance specialist to the Armed Forces commandos, the U.S. Secret Service, and the U.S. Air Marshals. Author of See It & Sink It: Mastering Putting Through Peak Visual Performance and The Putting Prescription, Dr. Farnsworth’s putting knowledge and expertise has led him to being regarded as one of the brightest minds in putting by Golf Magazine. He has worked with over 150 PGA Tour, PGA Tour Champions, and LPGA Tour professionals, such as Nick Faldo, Brad Faxon, Annika Sorenstam, Dustin Johnson, Hideki Matsuyama, Bernhard Langer, and Phil Mickelson. For more information, please visit www.puttdoctor.com.
Media Contacts:
Mike Pai, CMO, Edel Golf
Email: mpai@edelgolf.com
Dr. Craig Farnsworth, The Putt Doctor
Email: puttdoctor@msn.com
