“You need these wedges in your bag”
ROCKPORT, TX, … Edison Golf, a company dedicated to revolutionizing wedge performance for everyday recreational golfers, is pleased to announce the publication of SwingU’s recent review of the Edison 2.0 wedges by Chris Chaney.
“In a nutshell, the Edison wedges are designed with every golfer from a scratch handicap with a shaky short game to the bogey golfer in mind,” noted Chaney. “If you take golf even somewhat serious, these are the wedges for you.”
“Essentially, the Edison wedges are engineered to give any golfer more consistent distance, trajectory and spin as impact is moved around the face through a series of shots, rounds and years,” said Terry Koehler, Founder & Director of Innovation at Edison Golf. “We know that Tour players routinely come up 50 to 80 feet short on the occasional full-swing wedge shot, but they NEVER misjudge a shot by that much. Every time you see that, you can bet that they caught the ball a bit higher in the face and they, too, were victimized by that shortcoming of “tour design” wedges.”
At the beginning of the article, Chaney asks, “How do you improve one of the best wedges to ever be brought to market with amateur golfers in mind?” His answer: “By iterating, optimizing and tweaking.”
The Edison 2.0 wedges represent a quantum leap in wedge design because they are the only wedges on the market specifically designed around a 30-year study of the way recreational golfers hit their wedges, as opposed to being designed for the exquisite skills of elite tour professionals. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. The Edison 2.0 line of wedges advance that performance superiority by positioning an additional 14-17 grams even higher in the clubhead, achieved by the creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the Edison 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design is the most versatile sole in the wedge category, as it combines both a high and low bounce into each wedge to handle different lies and different swing paths.
All Edison 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any Edison 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
To read the complete article, please visit clubhouse.swingu.com.
For more information about Edison 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges and is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
