ROCKPORT, TX, … Edison Golf, a company dedicated to revolutionizing wedge performance, is pleased to announce that EDISON 2.0 wedge heads are now available for purchase by the community of do-it-yourself club builders, giving them premium high-performance wedges they can build themselves. These are the same high quality heads Edison uses in their custom build-to-order process.
EDISON 2.0 wedges were specifically designed to deliver better performance for recreational golfers than any ‘tour design’ wedge. Edison’s innovatively different weight distribution and the proven Koehler Sole combine to make them simply “better” than any wedges on the market.
“With our first-generation Edison Forged wedges, we reacted to customer demand and made those clubheads available to the vast network of do-it-yourself club builders on our website,” said Terry Koehler, Edison founder and Director of Innovation. “We are pleased to now offer these discriminating golfers an option to be able to build their own clubs with our remarkable new EDISON 2.0 wedge heads.”
Introduced in 2020, the first-generation Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. In the EDISON 2.0 line of wedges, an additional 14-17 grams have been positioned even higher in the clubhead, creating a unique multi-level back design that optimizes smash factor across a larger portion of the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
EDISON 2.0 wedges also feature an improved version of the renowned and proven “Koehler Sole”. Patented over 30 years ago and proven by thousands of golfers, this unique sole design combines both a high and low bounce into each wedge to deliver an unmatched level of sole versatility to handle the vast variety of lies and turf conditions every golf course can throw at you, as well as different swing paths.
Koehler, who also writes a popular weekly blog as The Wedge Guy on GolfWRX.com, has spent more than 40 years designing golf clubs. His work in wedges dates to 1990 with his patented sole design, which incorporated two distinct bounce angles in the sole of each wedge to deliver versatility for any lie and swing path. Shortly thereafter, he pioneered raising the CG (center of mass) of wedges with Reid Lockhart®, and his EIDOLON® wedges of the early 2000s were the first to introduce CNC-milled grooves in mainstream wedges. Koehler’s wedge design breakthroughs were further advanced with his progressive weighting technology in the SCOR™ wedges of 2011-2014 and the Ben Hogan® TK wedges of 2015-2017.
“In addition to DIY club builders, I have a long history of working with the commercially engaged clubfitter community,” added Koehler. “We invite interested clubfitters/builders to contact us about our Certified WedgeFitter Program at Info@EdisonWedges.com, or call us at 800-933-4395.”
EDISON 2.0 wedges are engineered to odd-number lofts from 45 to 59 degrees. When even number lofts are desired, Edison Golf recommends tweaking the lower number clubhead. EDISON 2.0 heads are engineered for .355 taper tip shafts, and each head features a weight port in the bottom of the hosel for finetuning swingweight during assembly. Each head is shipped with the distinctive Edison black/copper ferrule. Free shipping is provided on orders of three or more heads.
For more information about EDISON 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for challenging traditional wedge designs and performance. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
