ROCKPORT, TX — Edison Golf, a company dedicated to revolutionizing wedge performance for everyday recreational golfers, is pleased to announce the publication of their new website at www.EdisonWedges.com.
The new site clearly and concisely shows how the Edison 2.0 wedges significantly differ from the look-alike ‘tour design’ wedges from other brands, which exhibit mostly minor cosmetic changes from year to year. The distinctive back design of the Edison 2.0 wedges delivers the most efficient distribution of clubhead mass in the category to give golfers improved distance consistency, more forgiveness and enhanced spin.
Throughout the site, visitors can view videos of Koehler explaining why Edison has chosen to challenge decades of stagnation and brand-to-brand similarity of wedges. In contrast to almost every other wedge product on the market – which are designed for skills and preferences of elite tour professionals – the Edison wedges were inspired by Koehler’s forty-year study of how recreational golfers differ in this area of the game.
“My review of over 70,000 wedge fitting profiles over the past thirty years has taught me that almost all everyday recreational golfers fight ballooning trajectories, anemic spin and inconsistent distance,” explains Koehler. “Both robotic and live golfer testing has consistently proven these deficiencies are actually built into traditional ‘tour design’ wedges. That’s why we chose to engineer the Edison wedges for the serious everyday golfer, instead of tour professionals. It’s really that simple.”
Further demonstrating Edison’s departure from traditional wedge design is the patented “Koehler Sole”, which combines both a high and low bounce into each wedge to deliver unmatched versatility to handle a wide variety of lies, turf conditions and swing types.
“Golfers are confused by the proliferation of various grinds,” explains Terry Koehler, Edison Founder and Director of Innovation, “and fitting bounce is an elusive notion. What golfer knows what their next wedge lie will look like, or the exact size of their next divot? What I call the ‘alphabet’ of grinds were all devised by working to meet a particular tour player’s preferences. That simply does not work for recreational golfers.”
The new Edison website also introduces the latest generation of the company’s WedgeFit® online fitting experience. The WedgeFit Analysis asks the golfer a series of questions that leads to a recommendation of what lofts will deliver optimum gapping, the shaft that is most likely improve feel and performance, and the specifications for length and lie angle that will fit each golfer.
As an added value of Edison’s WedgeFit experience, the golfer will be subscribed to a seven-part email series called Wedgeology 101, where Koehler shares insights and secrets from his nearly four-decade examination of wedges and wedge performance.
Finally, the new EdisonWedges.com website presents the golfer with the most streamlined purchasing interface in the wedge category. The user-friendly experience allows the golfer to easily select the loft matrix for their most efficient distance gapping, their preferred shafts and grips, and indicate their personal length and lie specifications. In addition to free shipping on all orders, Edison passes along incremental savings for multi-club sets.
“Wedges are the most misunderstood clubs in the bag for most golfers,” explains Koehler. “The Edison wedges take a completely different approach to these important scoring clubs. Our promise is simple. Edison wedges will make your not-so-good shots end up closer to the hole. Period.”
All Edison 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any Edison 2.0 wedge and let you put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will take it back and issue a full refund.
For more information about Edison 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed to provide a high-performance alternative to the traditional ‘tour design’ wedges that define the marketplace, and Edison is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that defines nearly every wedge in the industry today. All Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
For more information or interview requests, Contact: Terry Koehler, TerryK@EdisonWedges.com
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