ROCKPORT, TX, – Edison Golf, a company dedicated to revolutionizing wedge performance for recreational golfers, is pleased to announce that Edison Founder & Director of Innovation, Terry Koehler, is featured in the 2024 Spring issue of California Golf + Travel Magazine.
Koehler, who is known as “the Wedge Guy” from his weekly blog on GolfWRX.com, has spent four decades in the golf equipment industry designing wedges for multiple brands, including Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™, and Ben Hogan®. His current work is expressed in the Edison 2.0 wedges. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance.
In the article, Koehler explains how he has a contrarian approach to wedge design; rather than focusing on the exquisite skills of elite tour professionals, he is committed to helping everyday serious recreational golfers.
With a photo of two wedges from 1955, the article reveals the lack of innovation in wedges and notes that the wedges tour players play today are almost identical to the ones they played throughout their formative years. In the Edison 2.0 wedges, Terry has created a wedge design with a higher and larger effective impact pattern. He has also created a sole design that has both a high and low bounce to expand the versatility over a wide range of turf conditions, lies and swing paths.
“Regardless of your skill and scores, you’ll take your game to the next level by improving your wedge game,” says Koehler. “Whether it’s winning on tour or breaking 80, 90, or 100… it almost always comes down to how well you perform inside 100 yards or so. My life’s work has been to give golfers better tools to achieve that goal.”
The Edison 2.0 wedges represent a quantum leap in wedge design because they are the only wedges on the market specifically designed around a 30-year study of the way recreational golfers hit their wedges, as opposed to being designed for the finicky preferences of elite tour professionals. They have the most efficient distribution of clubhead mass in the category to deliver improved distance consistency, more forgiveness and enhanced spin.
Introduced in 2020, the original Edison Forged wedges significantly improved wedge performance by dramatically changing the way mass was distributed across the back of the clubhead. The Edison 2.0 line of wedges advance that performance superiority by positioning an additional 14-17 grams even higher in the clubhead, achieved by the creation of a multi-level back design that optimizes smash factor across the face. This repositioning also creates a fresh and distinctive visual appeal to the product.
In addition to enhanced weighting technologies, the Edison 2.0 wedges feature an improved version of the renowned and proven “Koehler Sole”. Patented by Koehler over 30 years ago, this unique sole design is the most versatile sole in the wedge category, as it combines both a high and low bounce into each wedge to handle different lies and different swing paths.
All Edison 2.0 wedges are backed by the Company’s 100% Risk Free Trial. The Edison craftsmen will custom build any Edison 2.0 wedge and ship it to you with shipping paid for by Edison. You can put it to the test on your course, hitting the variety of shots you face every round. If for any reason it’s not the best wedge you’ve ever played, Edison Golf will buy it back.
To read the complete article, please visit CalGolfNews.com.
For more information about Edison 2.0 wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in 2018 to provide a platform for development of the Edison Forged wedges and is establishing itself as golf’s premier custom wedge brand. Over the past 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Merit® Golf, Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic and live golfer testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
