Shark Experience Announces Edison Interactive as New Software Development Partner
Platform Continues to Evolve with Enhanced Entertainment Options and Improved User Interface
Shark Experience today announced Edison Interactive – a global leader in the in-ride digital media and content delivery market – as the new software development partner for the evolving platform.
Edison’s technology is currently deployed in rideshares, taxis and charging stations in eight countries, providing unprecedented entertainment, engagement and value to passengers. Their robust capabilities in analytics and expertise in the ad market and digital out of home media business made them the ideal partner for Shark Experience. Upon launch of the new Edison user interface, customers of Shark Experience will immediately see improved intuitive navigation and faster streaming speeds.
“We promised an ever-evolving platform when we launched in early 2018 and the addition of Edison Interactive to the team proves our commitment to delivering a superior product that elevates the customer experience,” said Greg Norman. “At the mid-year mark, we are thrilled to share new programming and content based on market feedback as well as enhanced entertainment options for the golfer and new revenue streams for golf course operators.”
Rolling out with the Edison partnership, updates to the platform include new programming from Yahoo Sports, News and Finance as well the addition of TuneIn Radio featuring live sports play-by-play coverage and enhanced streaming music.
“We are excited to partner with Greg Norman, David Chessler and the Shark Experience team.” Said Edison Interactive’s CEO & Co-Founder Jeremy Ostermiller. “Our collaboration will result in the best possible on-course experience for golfers and allow us to continue innovating the game of golf at a very rapid pace. Global advertisers will now have the ability to reach this sought-after audience programmatically during the round of play. Through our collaborative efforts with the Shark Experience team, this will be deployed and achieved in a fashion that is pleasing to both golfers and course operators.”
Leveraging Verizon’s leading 4G LTE network technology, Shark Experience includes a high-definition touchscreen display and built-in speakers with Bluetooth connectivity – all exclusive to Club Car golf cars. Golfers will enjoy live PGA TOUR coverage, streaming music, live sports and highlights, and news in addition to Greg Norman golf tips, dynamic yardage information and more. The platform also offers a seamless, cashless experience from course to clubhouse providing each golfer with a “member for a day” experience. Shark Experience launched in January 2018 and continues to roll out on courses across the US.
For more information: www.edisoninteractive.com, www.sharkexperience.com
Media Contacts:
Jane MacNeille, Greg Norman Company
jane.macneille@gregnorman.com
(561) 640-7000
Nick Stanitz-Harper, Edison Interactive
nick@edisoninteractive.com
(970) 581-2000
