The Hackers Paradise tells the story of Terry Koehler and his passion to design wedges that optimize performance for the recreational golfer
ROCKPORT, TX, – Edison Golf Company, maker of the revolutionary Edison Forged Wedges, is pleased to announce the publication of The Hackers Paradise story of Terry Koehler and his passion to design wedges to optimize performance for the recreational golfer. Koehler is the Founder and Director of Innovation at Edison Golf.
The Edison wedge story, as written by Josh Babbitt of The Hackers Paradise, dives into Terry’s 30-year history in the golf industry and the path that has led him to the creation of Edison Golf. According to Babbitt, “Passion brings creativity and while change has occurred for Terry Koehler that has led to new brands, the passion has never wavered and in some ways, you could say only intensified.”
“Edison Golf is a new wedge company with deep roots in the game,” said Koehler. “Josh did an insightful job of telling the whole story about my personal path in the golf equipment industry and how it led to the formation and mission of Edison Golf. If you want to understand what makes Edison Golf different from all the other new golf equipment companies, make sure to read “Edison Wedges: A Brand Story” on TheHackersParadise.com.”
Edison Forged wedge technologies are not anything like traditional ‘tour design’ wedges. The Edison Forged wedge design was inspired by Koehler’s 30-year study of serious recreational golfers and their wedge play. They feature a distinctly different weighting design that distributes up to 25% more mass above the impact point to dramatically improve distance control and forgiveness, while also increasing spin. They also feature the patented and proven “Koehler sole”, which combines both a high and low bounce into each wedge for optimum versatility. Quality forged construction and Edison’s durable chrome finish combine to deliver exquisite feel while significantly extending the useful life of the wedges.
“I don’t have any aspirations of slaying giants,” Koehler told The Hackers Paradise.
“What drives me is the pursuit of performance for the millions of recreational golfers who are the heart and soul of this game I’ve played my entire life.”
For more information about Edison Forged wedges, please visit EdisonWedges.com.
About Edison Golf Company
Edison Golf Company was formed in early 2018 to provide a platform for development of the Edison Forged wedges. For more than 30 years, Chairman/Director of Innovation, Terry Koehler has raised the bar for wedge performance multiple times through his designs bearing the names Reid Lockhart®, EIDOLON®, SCOR™ and Ben Hogan®. He has repeatedly conducted robotic testing of the top brands of ‘tour design’ wedges in his quest to improve golfer’s scoring range performance. Edison Forged wedges were born from the scientific proof that poor distance control, insufficient spin and excessively high ball flight are built into the traditional ‘tour design’ that is reflected in nearly every wedge in the industry today. The company insists on the highest quality components and workmanship and all Edison Forged wedges are custom-built to order for each customer from the Company’s assembly and shipping operations center in Rockport, Texas.
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For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
