ORANGE COUNTY, CA. – Elite Grips, a Japanese manufacturer of innovative and high-performance golf grips, celebrates ambassador Jeeno Thitikul’s victory at the LOTTE Championship presented by Hoakalei. Thitikul secured her fourth LPGA Tour win of the season while playing Elite Grips.
Competing at Hoakalei Country Club in Ewa Beach, Hawaii, Thitikul closed with a 4-under-par 68 to finish at 21-under 267, earning a three-stroke victory over Ina Yoon. The result marked her 11th career LPGA Tour title.
Thitikul delivered a strong finish under pressure. After a double bogey on the 16th hole erased her lead, she responded with birdies on the final two holes to secure the championship. Her performance combined consistent scoring with the composure to recover when the tournament tightened.
According to Elite Grips, “We congratulate Jeeno on another outstanding victory. Her response over the final two holes showed tremendous confidence and composure. We’re proud that she continues to trust Elite Grips as she competes at the highest level of the game.”
The LOTTE Championship victory adds to Thitikul’s 2026 wins at the Honda LPGA Thailand, Mizuho Americas Open and Standard Portland Classic, continuing an impressive season for the Elite Grips ambassador.
Standard 48 Star: Stability, Control and Feel
Thitikul plays the Elite Grips Standard 48 Star, manufactured with a proprietary elastomer developed using NK510 material. The Elite 48 Star Grip is engineered with a proprietary elastomer developed independently, featuring the advanced material No. NK510. This unique synthetic rubber elastomer provides exceptional resistance to twisting, ensuring optimal torque balance. The grip is exclusively designed and manufactured in Japan.
The Elite Grip tip is soft to align with shaft movement, while the firmer handle ensures balanced torque transfer. Its separated top/bottom and left/right design improve fit, letting the palm adhere closely for easier handling and efficient torque transmission.
For Elite Grips, the results reinforce the brand’s presence at the highest level of professional golf and the confidence world-class players place in its products when performance matters most.
The Standard 48 Star grip used by Jeeno Thitikul is available at Roger Dunn Golf Shops in Santa Ana and The Golf Martin South San Francisco and is coming soon to Golf Headquarters retail members. Her recent victory brings added visibility to the grip, creating an opportunity to build on that momentum and drive consumer interest and sales at these retail locations.
About Elite Grips:
Elite Grips is recognized as a premier Japanese golf grip manufacturer. This reputation stems from their dedication to advancing both scientific innovation and expert craftsmanship. Elite Grips consistently exceed challenges through a commitment to excellence, resulting in effective solutions and ongoing progress.
The company has thrived for more than ten years in Japan, crediting its growth to their innovative golf grips created by a Japanese design team in collaboration with professional golfers. They host the leading Japan Golf Tour “Elite Grips Challenge,” an event that builds consumer awareness and earns the trust of top golfers nationwide. Full Leaderboard elite grips challenge 2025 – 日本ゴルフツアー機構 – The Official Site of JAPAN GOLF TOUR Elite Grips tour and broadcasting trucks travel weekly to Japan Golf Tour events, accounting for 30% of total tour grip usage.
Some Elite Grips ambassadors include Scott Vincent and Kiearn Vincent from the PGA Tour, Tain Lee on the PGA Korn Ferry Tour, Yuna Nishimura, Jeena Thitikul, Pajaree Anannarukarn, Arpichaya Yubol, PK Kongraphan representing the LPGA Tour, and Jinichiro Kozuma appearing on the LIV Tour.
Elite Grips has expanded into North America with offices in Southern California.
For more information, please visit www.elitegripsgolf.com or each out to info@elitegripsgolf.com.
MEDIA CONTACT:
Vanessa Marie Price
Read the Greens GOLF Media, Inc.
(714) 544-6515 or readthegreens@aol.com
VanessaMarie@readthegreensgolfmedia.net
