Equipment

STX: The newly-modified 9740 and 9750 putters, which still resemble the highly-popular 97 Series from the past, now feature contemporary lines, different finishes, new shafts and grips. The putters will ship to retail this month.

Mizuno: MP-58 and MX-1000 irons earn gold medals in Golf Digest’s 2010 Hot List. The MX-1000 received gold in the Super Game Improvement category; MP-58 in the Players Irons.

Shaft Skinz: Reports that six players – Johanna Ljundberg, Alison Walshe, Jo Pritchard, Mollie Fankhauser, Hollie Aitchison and Ryan Wyn Thomas – who secured their Ladies European Tour cards for 2010 are expected to put its product into play.

Champ: Introduces its new Zarma® spikes, a three-material design that with a soft cushion layer in between a durable traction layer and a rigid attachment layer. This reduces spike pressure and creates a more comfortable spike.

Adams Golf: Earns Gold distinction for its Speedline FAST 10 driver, Idea a7 and a7OS hybrids, Idea a7, a7OS and a7OS Max irons in Golf Digest’s 2010 Hot List.

Boccieri Golf: Putter manufacturer’s Mid-Weight Series was named Underrated Product of the Year by ScoreGolf magazine and nominated for Putter of the Year in the publication’s annual Business and Equipment Awards.

Shaft Skinz: Reports that six players – Johanna Ljundberg, Alison Walshe, Jo Pritchard, Mollie Fankhauser, Hollie Aitchison and Ryan Wyn Thomas – who secured their Ladies European Tour cards for 2010 are expected to put its product into play.

Champ: Introduces its new Zarma® spikes, a three-material design that with a soft cushion layer in between a durable traction layer and a rigid attachment layer. This reduces spike pressure and creates a more comfortable spike.

Adams Golf: Earns Gold distinction for its Speedline FAST 10 driver, Idea a7 and a7OS hybrids, Idea a7, a7OS and a7OS Max irons in Golf Digest’s 2010 Hot List.

Boccieri Golf: Putter manufacturer’s Mid-Weight Series was named Underrated Product of the Year by ScoreGolf magazine and nominated for Putter of the Year in the publication’s annual Business and Equipment Awards.

Graphite Design: Champions Tour’s 2009 Player of the Year plays its Purple Ice shafts in his driver and 3-wood.

Fujikura: Shaft manufacturer enters 2010 on high note after a 2009 that included being the No. 1 driver shaft brand for the ninth straight year and leading the Darrell Survey National Consumer Report on new driver shaft usages.

Dixon Golf: Will hold a golf ball recycling event at Sierra Golf Works in Mesa, AZ, on Saturday, Jan. 9. People can recycle any used golf balls in exchange for credits toward brand new Dixon Earth golf balls, a 10 percent discount off regular-priced merchandise at Sierra Golf Works, and a certificate good for $8 off the purchase of a dozen Dixon golf balls.

Adams Golf: Announces newest lineup of products – Speedline FAST 10 drivers and Speedline FAST 10 fairway woods.

LT Golf: To debut its EazyBag at the PGA Merchandise Show, Jan. 28-30 in Orlando, FL. The bag features a secure rubber club holder lock system that keeps clubs in place at the top and bottom.

Fourteen Golf: To introduce its new TC-910 forged irons at the PGA Merchandise Show later this month. The irons were initially developed for touring professionals and have a clean cavity back that combines a lower CG and MOI with a classic forged feel.

Ping: New G15 driver makes Golf Digest’s Hot List Editor’s Choice, while the G15 series and iN putters receive gold medals.