Softer. Faster. Straighter. Sweeter.
CARLSBAD, CA – Evnroll, the award-winning putter brand, proudly introduces ORIGIN— a bold new line of 100% precision-milled putters crafted in Carlsbad, California.
In 2016, Guerin Rife, Evnroll’s CEO and Chief Designer, reimagined putter face technology to deliver consistent performance across the entire hitting surface. That breakthrough became SweetFace™ Technology — and changed the way golfers think about roll.
Now, with the launch of SweetFace 2.0, Evnroll once again redefines what’s possible in putter design. Featuring a new parabolic wave-pattern groove geometry, SweetFace 2.0 produces a response off the putter face that’s softer, faster, straighter, and sweeter than ever before.
“When I invented grooves on putters 30 years ago my goal was to produce an immediate, more consistent roll off the face. As a by-product, the reduced contact surface produced a softer feel. 10 years ago, I introduced SweetFace technology to even-out ball speeds across the face for more consistent distance. Hence the name “Evnroll”. SweetFace 2.0 is the next evolution in roll. By compressing the grooves and making them shallower, I believe we have found the magic sauce…Softer, Faster, Straighter. The best roll in golf just got better,” stated Rife.
Three Dimensions of Performance
Softer – Reduced surface contact from the refined groove structure, combined with a thicker face, delivers an exceptionally soft yet solid feel.
Faster – Groove depth has been reduced by 50%, limiting dwell time and increasing the impact ratio (putter smash factor) to achieve the Tour-preferred speed off the face.
Straighter – Parabolic shaping with wider center channels and narrower heel/toe channels promotes inward direction and minimizes dispersion — ensuring the ball stays on its intended line. The new wave pattern also neutralizes “dimple effect,” promoting truer roll consistency.
Sweeter!
Each model in the ORIGIN family features:
SweetFace™ 2.0 Technology
- Consistent, tour-preferred ball speeds across the face
- Even roll distance and reduced dispersion on mishits
- Virtually eliminates dimple deflection
Optimized Weighting
- 100% milled tungsten and steel sole weights
- High MOI for greater stability
- Variable swing weighting tuned for each length
100% Precision-Milled Construction
- Crafted from 303 stainless steel with a sleek satin finish
- Select models combine 303 stainless steel with 6061 aluminum (ER10)
- Single bend shaft with slight toe hang
- Black sightlines for clean, confident alignment
The ORIGIN Collection Includes:
- ORIGIN ER2 – A refined mid-blade inspired by Evnroll’s most awarded model, the legendary ER2.
- ORIGIN ER5 – A modern “winged” mallet with the center cavity eliminated for strong, angular lines and maximum heel-toe weighting.
- ORIGIN ER8 – An elegant, compact, square-back mallet featuring updated contours and a full-length sightline.
- ORIGIN ER10 – A full-sized, high-MOI mallet milled from 6061 aluminum with a 303 stainless steel weight wing for unmatched stability.
Nothing rolls like an Evnroll.
For more information on the full Evnroll lineup, visit www.evnroll.com.
About Evnroll Putters
After three years of testing and development, Guerin Rife, the inventor of putter face grooves, re-imagined his original face groove technology to deliver uniform performance for center and off-center hits, hence the name Evnroll. In 2016 Evnroll Putters was born. All Evnroll putters are 100% milled in Carlsbad, California. Each putter features Evnroll’s game changing, patented ‘SweetFace Technology’ – an innovative and unique mill pattern engineered to deliver uniform ball speeds across the hitting area of the putter face for unprecedented accuracy and zero dispersion. Evnroll putters have won a host of accolades, awards and tournaments across the globe.
For Media Information, Contact:
Tracy Nackel, TEN Marketing & PR, 760-420-1602 or tnackel@gmail.com
