Perry Ellis International and the PGA TOUR® Announce New License Agreement Expanding Its Partnership with New Product Offerings
Perry Ellis International, Inc. (PERY: Nasdaq) and the PGA TOUR announced today an extension of their 14-year partnership through July 31, 2022, across all major channels of distribution. Perry Ellis International’s golf division (PEI Golf) now has the PGA TOUR license in the United States, Canada, the United Kingdom, Ireland and Mexico. In addition to the golf apparel extension, PEI Golf has the license for Belts, Wallets, Bags, Luggage, and Jewelry. The agreement also includes expansion into the Golf Accessories and Training Aids market space. PEI Golf plans to launch these new product extensions in spring of 2019.
“Perry Ellis has been a proud licensee for the PGA TOUR since 2004 and we are pleased that we could extend our long-standing relationship with this iconic brand into 2022,” stated Oscar Feldenkreis, president and CEO of Perry Ellis International. “The new product lines fit perfectly into our growing portfolio and will further complement our strong leadership in the golf market space. We are delighted to now be able to bring this expanded PGA TOUR experience to our current and new retail partners both in brick and mortar as well as online.”
“With the guidance of our licensing agency, CAA SPORTS, we are extremely pleased to continue our 14-year partnership with Perry Ellis International and to continue offering our fans new high-quality products and golf accessories in addition to classic PGA TOUR apparel,” added Len Brown, Chief Legal Officer and EVP of Licensing of the PGA TOUR.
About PGA TOUR:
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 27 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours
generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.
For more information, contact:
Jeremy Gerson
Perry Ellis International
(W) 305-873-1325
For more information, contact:
Stuart Goldstein
RG Narrative Inc.
(W) 212-863-4109
For more information, contact:
Chris Smith
PGA TOUR
(W) 904-273-3379
kfuller@pgatourhq.com
