“Welcome to the Extracurricular family @anthonykimofficial”
Los Angeles, CA – Extracurricular and Anthony Kim today announce their official partnership, kicking things off with the release of a new apparel capsule collection, designed by Extracurricular in collaboration with Anthony.
This is the first custom apparel collection for Anthony Kim, who this year is making a dramatic and unprecedented comeback to professional golf after a twelve-year absence from the sport. The three-time PGA Tour winner and Ryder Cup and Presidents Cup team member is now playing on the LIV Tour, having made his debut in March at LIV Jeddah.
Extracurricular has been outfitting Anthony Kim with on-course and off-course apparel since his LIV debut, but no official partnership has been announced until now. Most notably, Anthony has been seen wearing Extracurricular polos customized with the hand-written phrases “GIRL DAD” and “GRATITUDE,” and the same polos have been sold on Extracurricular’s website (ex-cr.com). These polos are a collaborative effort, drawing on two themes that have been extremely personal and important for Anthony during his comeback: the focus and purpose he derives from fatherhood, and his feeling of gratitude for the second chance he’s been given in professional golf.
The AK Official Collection is a capsule of high-quality, elevated core styles across polos, hats, t-shirts, and sweatshirts. Many of the pieces incorporate the new AK Official logo, which was conceived by Anthony and designed by the Extracurricular team, and everything is printed, embroidered, and finished locally within a few miles of Extracurricular’s Los Angeles headquarters. Anthony’s ideas and feedback were integral to the collaborative design and development of the collection.
One standout piece that will surely resonate with Anthony Kim fans is the AK Grip Tee, featuring a hand-drawn illustration of Anthony’s follow-through, showcasing his signature “choked down” grip and sleeve of tattoos.
Anthony was in close contact with Extracurricular’s founder, Chris Rosaasen, for months leading up to his comeback announcement and signing with LIV, and the two have developed a close working relationship and friendship.
“We couldn’t be more excited to welcome Anthony Kim, with his unmatched style and swagger, to the Extracurricular family. AK is exactly the type of athlete — and human being — that we want on the Extracurricular team. It’s been extremely moving to learn about Anthony’s story firsthand, and to watch from the sidelines as he embarks on this totally unprecedented comeback. We look forward to helping him grow his platform, both on and off the course, through messages of gratitude, redemption, and self-empowerment. The entire Extracurricular team is motivated to tell AK’s inspiring story.” – Chris Rosaasen
“I’m very grateful to be joining the Extracurricular family. At this stage in my life and career, I’m focused on surrounding myself with the right people. I chose to go with Extracurricular because of the people behind the brand and the sincere way they’ve supported me and my ideas. It’s already been a blast working with the Extracurricular team, and I’m excited for the collaborative journey we have in front of us. I know we’re going to crush it together.” – Anthony Kim
The full AK Official Collection, including the AK Official Logo products, the AK Grip Tee, and the Girl Dadand Gratitude Polos, is available now, exclusively at Extracurricular’s website: https://ex-cr.com/collections/ak.
About Extracurricular:
Based in Los Angeles, CA, Extracurricular was founded in 2021 by Chris Rosaasen, former CEO of TravisMathew. Says Rosaasen: “I wanted to do it one more time — make it different than TravisMathew, more elevated with a grown-up, classic vibe … think JFK meets Steve McQueen. Extracurricular is defined by walking the line between refinement and irreverence, and is built on playing, exploring, and looking your best in the ultimate pursuit of living the good life.”
In addition to Anthony Kim, Extracurricular is the official apparel partner of Dustin Johnson and provides him with both on- and off-course clothing. Dustin is more than just an endorser of the brand, as he works closely with the Extracurricular team to develop and test all of the brand’s performance golf apparel.
Extracurricular also sponsors and provides head-to-toe apparel for the 4Aces GC golf team on the LIV Tour, who have been dubbed “the best dressed team in golf.”
Visit http://ex-cr.com and follow @excrgolf on Instagram to stay up to date with Extracurricular and future Anthony Kim product releases.
For more information or inquiries, please contact Extracurricular’s marketing team at: marketing@ex-cr.com.
