February 2022 will go down in the annals of golf history as both a historic and momentous period in golf. It’s the month in which a major new player asserts itself to become a serious force in global golf. The Kingdom of Saudi Arabia is boldly moving ahead to give the world a whole new experience in both professional and amateur golf. This Arab nation is doing what many have just talked about in relation to growing the game of golf. Saudi Arabia, through a number of vehicles, namely GOLF SAUDI is putting its money where its mouth is and really doing something about it – much to the chagrin of golf’s self-styled lords of golf. The Saudi initiative is unprecedented!
February will see the global debut of the US$5 million dollar Saudi International, the new flagship of the resurgent ASIAN TOUR, now partnered with GOLF SAUDI in a ten-year, US$200 million strategic alliance. The big Saudi juggernaut does not stop at the Asian Tour – instead, more exciting plans are afoot as golf legend Greg Norman gets ready to crank up his LIV Golf Investment which is powered by the giant US$500 billion-dollar Public Investment Fund of the Kingdom. This body is the driving force to fast-track the development of the Kingdom in many important fields of human endeavour. Norman has assembled a crack team and given his mindset and attitude towards opening up the global professional game, expect fireworks from the Aussie who is world-renowned under the moniker of the “Great White Shark”.
Add to this the recent development that saw the Saudi Golf Federation take the leadership role of the Arab Golf Federation with the installation of Yasir Al-Rumayyan as the President of the Arab Golf Federation. Al-Rumayyan is the driving force behind the meteoric growth of golf in the Kingdom Saudi Arabia and he orchestrated the big push in his capacity as the Chairman of both Golf Saudi and the Saudi Golf Federation since 2018. A Harvard Business School graduate, Al-Rumayyan is the Governor of the Public Investment Fund (PIF), the sovereign wealth fund of the Kingdom of Saudi Arabia and he is responsible for the multi-billion-dollar investment in sporting events forming part of Vision 2030, Saudi Arabia’s transformative economic and social reform blueprint opening up the Kingdom to the world.
For this and more, check out the February 2022 edition of ASIAN GOLF. There is nothing like ASIAN GOLF. Voted the Best Golf Business Magazine In The Asia Pacific for 2020/2021.
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