The month of June marks a truly historic period and a new milestone in the global golf industry. This is the month that will mark the launch of the much talked about LIV Golf Invitational Series, the multi-million-dollar new professional tournament that is set to disrupt the professional game. The series which is financially backed to the tune of US$4 billion by the Kingdom of Saudi Arabia and led by golf legend Greg Norman will see professional golf take a whole new pathway that will reward professional golfers handsomely while delivering a whole new experience for golf fans. The LIV Golf Invitational Series has fought off all obstacles thrown at it by the golf establishment, and it is now well on its way to becoming a new paradigm for the professional game. Get the lowdown in ASIAN GOLF’s exclusive interview with Norman in this issue.
Also featured in the June edition is an in depth look at how golf manufacturers work with their brand ambassadors to impact the game of golf. Check out the fascinating interview with David Abeles, President and CEO of TaylorMade Golf who explains the effect and impact that brand ambassadors have on the evolution of golf equipment and how this in turn brings about changes to how all of us play the game.
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For this and more, check out the June 2022 edition of ASIAN GOLF. There is nothing like ASIAN GOLF. Voted the Best Golf Business Magazine In The Asia Pacific for 2020/2021.
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