Addison, Texas — ezLocator, the industry leader in hole location management and green intelligence, today announced the launch of GEOEZ™, a GPS-guided pin placement system that helps golf courses execute hole locations with unprecedented precision while reducing daily setup time.
Designed to connect digital planning with on-course execution, GEOEZ™ guides staff directly to the exact hole location established within the ezLocator platform using professional-grade GPS technology. During beta testing, participating clubs reported saving approximately 30 minutes per day during cup placement while improving confidence that planned locations were being executed exactly as intended.
For years, golf courses have invested in digital tools to improve hole location planning, turf management, and green rotation strategies. Yet the final step—physically locating and cutting the cup on the green—has largely remained a manual process dependent on pacing, estimation, and individual interpretation.
GEOEZ™ closes that gap.
“When a superintendent creates a hole location plan, every measurement and placement decision is intentional,” said Jon Schultz, CEO of ezLocator. “The challenge has always been ensuring that intent is carried out consistently in the field. GEOEZ™ eliminates the guesswork. When a location is planned in ezLocator, staff can now walk directly to that exact location and execute it with confidence.”
Closing the Execution Gap
The challenge is not unique to any one course. Across the industry, superintendents have embraced digital planning systems to manage rotation schedules, protect turf health, and improve consistency. However, the physical act of locating the cup has changed very little over the past several decades.
Even small placement deviations can compound over time, affecting rotation discipline, turf wear patterns, available hole locations, and overall course consistency.
GEOEZ™ transforms that final step from estimation into a repeatable, GPS-guided process by:
- Providing GPS-guided navigation directly to the designated pin location with sub-foot accuracy
- Eliminating pacing and distance estimation
- Improving labor efficiency during morning setup
- Supporting more consistent green rotation practices
- Helping ensure execution matches planning every day
Instead of counting steps, referencing landmarks, or relying on visual judgment, staff simply follow GPS guidance to the precise location selected within ezLocator.
Validated Through Beta Testing
GEOEZ™ was initially tested through a structured beta program involving select ezLocator partner clubs.
Early users reported measurable improvements in both efficiency and consistency, with participating clubs saving approximately 30 minutes per day during cup placement operations.
“I sleep better at night knowing the pin is in the right spot,” said Andy Wright of Prestonwood Golf Club, an early GEOEZ™ user. “Everyone should get GEOEZ™ — you’ll be super happy you did.”
The time savings alone can equate to more than 180 labor hours annually while helping courses maintain greater consistency in rotation execution and setup quality.
Following the success of the beta program, GEOEZ™ is now available to clubs nationwide as an optional add-on to the ezLocator platform.
Designed for Integration. Built for Reliability.
GEOEZ™ integrates seamlessly with ezLocator and utilizes professional-grade GPS hardware to deliver highly accurate field positioning under daily operating conditions.
The system is designed to be:
- Easy to deploy
- Compatible with existing ezLocator workflows
- Reliable under daily operational conditions
- Scalable for clubs of varying sizes
- Simple enough for any staff member to use
By removing interpretation from the execution process, GEOEZ™ helps courses create a more repeatable, measurable, and accountable approach to hole location management.
“GEOEZ™ is about more than GPS,” Schultz added. “It’s about operational consistency. Courses have worked hard to digitize planning. GEOEZ™ ensures that planning translates into execution every single day.”
Availability
GEOEZ™ is available immediately as an add-on for ezLocator customers.
To learn more or request a demonstration, visit:
www.ezlocator.com/integrations/geo-ez
About ezLocator
ezLocator is the leading hole location management and green intelligence platform used by golf courses to improve course setup, protect turf health, and enhance operational consistency. Built on patented technology, ezLocator helps operators plan, track, and communicate hole locations while providing the visibility and structure needed to support long-term green performance. Today, hundreds of courses rely on ezLocator to bring greater precision, accountability, and efficiency to daily golf course operations.
For more information, visit www.ezlocator.com.
