Facebook and PGA TOUR announce global content agreement
PONTE VEDRA BEACH, FLORIDA – The PGA TOUR today announced an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020 starting at this week’s Farmers Insurance Open.
The PGA TOUR will publish daily round recaps and player-specific highlights from more than 30 events, including THE PLAYERS Championship and FedExCup Playoffs.
These expanded highlights will feature content from the TOUR’s core telecasts, along with content from PGA TOUR LIVE, the TOUR’s OTT service featuring more than 1,200 hours of exclusive Featured Groups coverage in 2020.
“We’re excited to expand our partnership with Facebook by delivering additional content for our fans,” said Chris Wandell, Vice President Media Business Development at the PGA TOUR. “This is in response to our fans’ appetite for additional coverage packaged in a way that is convenient for them to consume.”
The TOUR will create a robust and timely highlights experience for PGA TOUR fans around the world on Facebook Watch. Fans can stay up to date with the latest highlights by following the PGA TOUR Facebook Page at https://www.facebook.com/PGATour. Content will be posted daily at the completion of each tournament round. As part of the agreement, the TOUR will also engage fans in its Facebook Group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.
“We’re thrilled to add PGA TOUR recaps to our growing portfolio of sports highlights on Facebook Watch,” said Sidhant Rao, Facebook Sports League Partnerships.” Through this content, as well as products such as Facebook Groups and Watch Party, the TOUR will be able to engage its fans in exciting new ways this year.”
In 2018, the PGA TOUR and Facebook teamed up to stream live coverage from THE PLAYERS Championship and several other PGA TOUR events leading into the 2018 FedExCup Playoffs.
About Facebook Watch
Facebook Watch is a place to discover and enjoy video on Facebook. Home to a wide range of video – from scripted comedy and drama, to competition and reality series, to individual creators and live sports – Facebook Watch is a destination where content, community and conversation come together. This is a personalized viewing experience, where you can discover new content based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed HERE.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.