Rocklin, CA – The latest episode of The Fairway to Retail Success, an AGM podcast, features Grace Hurley, PGA Professional and Vice President of Brands and National Events at Catapult, whose career exemplifies leadership across both golf retail and brand strategy.
A graduate of the University of Idaho’s Business and Professional Golf Management program and a former Division I golfer, Grace launched her career with the TPC Network and Titleist before spending eight years leading the retail operation at the prestigious Ponte Vedra Inn & Club. There, her team earned multiple accolades, most notably the 2023 PGA National Merchandiser of the Year Award for Resort Facilities, making her the youngest PGA professional to receive national recognition.
In her current role at Catapult, Grace applies her firsthand retail experience to elevate brand partnerships and oversee national events, shaping strategies that drive both operational excellence and member engagement.
During this episode, Grace shares lessons from her time at Ponte Vedra, her transition to a national brand role, and the philosophies that have guided her career. She discusses mentorship, team development, and how to successfully navigate a path from golf shop leadership to broader industry impact. Grace also offers her perspective on emerging trends in golf retail and the strategies she sees shaping the future of the game.
This episode is a must-listen for merchandisers and golf professionals looking to expand their influence, learn from an award-winning leader, and gain an insider’s view of how retail experience informs brand strategy and event success.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
