Rocklin, CA – A new episode of The Fairway to Retail Success: An AGM Podcast is now live. In this memorable conversation, host Justine Gray, AGM’s Director of Membership and Education, welcomes Caroline Basarab, Director of Retail at Reynolds Lake Oconee in Greensboro, GA—a true trailblazer in the golf retail world whose impact continues to shape the industry.
With a career spanning decades, Caroline has set the gold standard for excellence in merchandising, staff development, and sales strategy. She made history as the first woman to be named National PGA Resort Merchandiser of the Year in 2009—an honor she earned again in 2021 in a second PGA section. She’s also a 21-time AGM Platinum Award winner, a 2019 Top 10 Best of the Best recipient, and was recently named the 2024 59Club Individual Retailer of the Year.
In this episode, Caroline shares her expert approach to assortment planning, how she drives revenue through sales per square foot, and the leadership programs that are elevating her team. Caroline offers a masterclass in modern golf retail—rooted in legacy, vision, and heart.
“Caroline is not only an icon in our industry—she’s a mentor, a role model, and a force for progress,” says Justine Gray. “Her ability to innovate while honoring tradition is something every merchandiser can learn from.”
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape the industry. Whether you’re seeking fresh marketing ideas, merchandising inspiration, or operational strategies, you’ll find it here. Launched in January 2025 at the AGM Retail Conference in Orlando, FL, the podcast was created as a new way to connect the AGM community and highlight the insights and innovations that drive our work forward—while celebrating the respected leaders who’ve paved the way and the rising voices shaping the future of golf retail.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
