Expanding Your Golf Shop’s Reach: E-Commerce Strategies with Jeff Piltch
Rocklin, CA – A new episode of The Fairway to Retail Success: An AGM Podcast is now live. In this episode, host Justine Gray, AGM’s Director of Membership and Education, welcomes Jeff Piltch, Partner at Tee Commerce, for an engaging conversation on how golf shops can embrace e-commerce—without added workload or inventory risk.
Drawing on his experience working with nearly 500 clubs, Jeff shares practical insights into how e-commerce can streamline operations and elevate the member experience. From the evolution of Tee Commerce to current technology trends shaping the retail landscape, this episode offers valuable takeaways for merchandisers looking to expand their reach in a digital marketplace.
As the first AGM vendor partner to complete the AGM’s Certified Retail Manager (CRM) program, Jeff also reflects on the role of continuing education in strengthening vendor-club partnerships and delivering more thoughtful, tailored solutions to the industry.
“This conversation with Jeff highlights how accessible and impactful e-commerce can be for today’s golf shops,” says Justine Gray. “He breaks it down in a way that feels both approachable and actionable.” This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape the industry. Whether you’re seeking fresh marketing ideas, merchandising inspiration, or operational strategies, you’ll find it here. Launched in January 2025 at the AGM Retail Conference in Orlando, FL, the podcast was created as a new way to connect the AGM community and highlight the insights and innovations that drive our work forward—while celebrating the respected leaders who’ve paved the way and the rising voices shaping the future of golf retail.
To learn more about the Certified Retail Manager program and explore additional resources for golf retail professionals, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
