Rocklin, CA – The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Aimee Ganote, Director of Retail at Capital City Club in Atlanta, GA. Known for her people-first approach and passion for relationship-building, Aimee has built a career centered on connection—both within her team and across the broader golf retail community.
With a professional background that spans sales and merchandising, Aimee brings a well-rounded and thoughtful perspective to her role. From cultivating meaningful partnerships with brands like Sid Mashburn, Enewton, and House of Fleming to leading the successful renovation of Capital City Club’s Brookhaven golf shop, she continues to elevate the member experience through intentional strategy and collaboration.
In this episode, Aimee shares insights from her career journey, including her transition from sales into merchandising and the lessons she’s learned along the way. She highlights the value of strong vendor relationships, offers a behind-the-scenes look at managing a large-scale shop renovation, and emphasizes the impact of community through initiatives like Atlanta’s ABC Buying Club. Throughout the conversation, Aimee reinforces how connection—whether with members, team members, or peers—can drive both personal and professional success in today’s golf retail landscape.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
