Rocklin, CA – The Association of Golf Merchandisers (AGM) is excited to announce the latest episode of The Fairway to Retail Success, featuring Bart Romano, PGA, Director of Golf at Caledonia Golf & Fish Club and True Blue Golf Club in Pawleys Island, SC.
Named as the 2014 Carolinas PGA Merchandiser of the Year – Resort, Bart brings a fresh, guest-centered approach to golf retail that blends creativity, strategy, and hands-on leadership.
In this episode, Bart shares how he turned Caledonia’s shop into a storytelling retail experience—from launching themed promotions like “Merch Madness” and “Take Me Out to the Ball Game,” to incentivizing staff through product challenges and commissions. He also discusses his approach to utilizing e-commerce, merchandising with memorabilia, and adjusting strategies to serve resort guests while maintaining strong sales performance.
Bart’s retail mindset centers on innovation, energy, and delivering an exceptional guest experience. His ability to connect with customers through clever promotions and immersive displays makes this episode a must-listen for anyone looking to elevate their golf shop.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape the industry. Whether you’re seeking fresh marketing ideas, merchandising inspiration, or operational strategies, you’ll find it here. Launched in January 2025 at the AGM Retail Conference in Orlando, FL, the podcast was created as a new way to connect the AGM community and highlight the insights and innovations that drive our work forward—while celebrating the respected leaders who’ve paved the way and the rising voices shaping the future of golf retail.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
