ROCKLIN, Calif. – In the latest episode of The Fairway to Retail Success, the Association of Golf Merchandisers (AGM) welcomes Debbie Shatzer, Territory and Strategic Sales Manager with Mint Green, the U.S. distributor of Nike Golf. With nearly 35 years of involvement with the AGM and 28 years spent as Merchandise Manager at Hallbrook Country Club, Debbie brings a unique perspective from both sides of the golf retail industry.
In this episode, Debbie shares her journey from longtime golf merchandiser to sales leader, along with the unexpected opportunities that helped shape her career. Drawing from her experience as both a buyer and vendor partner, she discusses the importance of strong relationships, how merchandisers can make the most of buying meetings, and what sales representatives wish retailers better understood about their role.
Debbie also reflects on some of the biggest changes she has witnessed throughout her career and the trends shaping golf retail today. Having spent decades on the buyer side of the table before transitioning to the vendor side, Debbie offers a rare perspective on what makes these partnerships truly work. Her experience provides valuable insight for both merchandisers and sales representatives on understanding one another’s roles, making the most of their time together, and building relationships that benefit both sides of the business.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
