Rocklin, CA – The Association of Golf Merchandisers (AGM) is excited to announce the latest episode of The Fairway to Retail Success podcast, featuring Maggie Flurschutz, Director of Retail at Baltusrol Golf Club in Springfield, NJ.
Host Justine Cook, AGM’s Director of Membership and Education, sits down with Maggie for an engaging conversation filled with career inspiration, innovative retail strategies, and a behind-the-scenes look at one of the country’s most celebrated golf shops.
Maggie shares her career journey—from studying PGA Professional Golf Management at Methodist University to leading the award-winning retail operation at Baltusrol. Under her leadership, the club has been recognized as an AGM Top 10 Best of the Best Platinum Award recipient in both 2024 and 2025.
The discussion explores the creation and implementation of Baltusrol’s influential brand book, along with the innovative “Members Only” initiatives, including exclusive logos and microsites, that have helped define its distinctive retail identity. Maggie also offers actionable advice for merchandisers on developing brand guidelines, strengthening vendor relationships, and creating memorable member experiences.
Tune in to hear how Maggie blends tradition with innovation to deliver award-winning results.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
