Rocklin, CA – The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Jared Henzlik, PGA, Director of Retail at Big Cedar Lodge and the 2026 PGA of America Merchandiser of the Year – Resort Category. With more than 25 years of experience spanning golf operations, specialty retail, and apparel sales, Jared brings a unique perspective shaped by both the vendor and buyer sides of the business.
Throughout his career, Jared has developed a reputation for building strong industry relationships and creating retail strategies that drive results. At Big Cedar Lodge, he oversees a dynamic retail operation while continuing to champion collaboration between retailers and vendor partners. His experience working across multiple areas of the golf industry has given him valuable insight into what makes partnerships successful and sustainable.
In this episode, Jared shares his approach to becoming a “vendor-friendly buyer” and explains how tools such as vendor scorecards can help create more productive and transparent business relationships. He also discusses how he evaluates new brands, balances innovation with proven performers, and leads retail operations at one of the golf industry’s premier resort destinations. Throughout the conversation, Jared offers practical advice for golf retail professionals looking to strengthen vendor partnerships, improve their buying strategies, and continue growing their careers in an ever-evolving retail landscape.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
