Rocklin, CA – The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Katie Wiedmar, National Sales Manager for Green Grass Sales at johnnie-O and recipient of the 2023 PGA Merchandiser of the Year – Private Category award. With experience spanning both private club retail operations and vendor sales, Katie brings a unique perspective on the partnerships, planning, and customer-focused strategies that drive success in golf retail.
Before joining johnnie-O, Katie spent more than a decade at Winged Foot Golf Club, where she developed a member-first merchandising approach and played an integral role in preparing the golf shop for the 2020 U.S. Open Championship. Her transition from the retail side of the business to working with one of golf’s leading apparel brands has given her valuable insight into the opportunities and challenges facing both buyers and vendors.
In this episode, Katie shares her career journey, discusses the importance of understanding your customer and building meaningful relationships, and reflects on the planning and execution required for major championship merchandising. She also offers practical advice for strengthening vendor partnerships, highlights current apparel trends shaping the industry, and shares how vendors can best support golf retail professionals in achieving their business goals. Throughout the conversation, Katie provides thoughtful takeaways for merchandisers, buyers, and vendor partners alike, reinforcing the value of collaboration in creating exceptional retail experiences.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
