Rocklin, CA – The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Tracy Moffatt, owner of K&K Consulting, Adjunct Professor at Florida Gulf Coast University, and the 2025 AGM Educator of the Year. A respected leader in the golf retail industry, Tracy has dedicated her career to advancing education, mentoring professionals, and helping retailers improve their business performance through strategic merchandising and financial management.
An AGM member since 1998 and Past President of the association, Tracy has played an influential role in shaping the future of golf retail education. Her career spans corporate retail, private club operations, consulting, and higher education, providing her with a unique perspective on the skills and knowledge required for long-term success in the industry.
In this episode, Tracy shares her career journey from working with JCPenney to leading retail operations in the private club sector before launching her own consulting business and teaching the next generation of retail professionals. She discusses the importance of ongoing education and professional development, explains why retail math remains one of the most valuable tools for driving profitability, and highlights common merchandising challenges she helps facilities overcome. Throughout the conversation, Tracy offers practical advice for aspiring merchandisers and retail leaders while sharing her perspective on the trends and opportunities shaping the future of golf retail.
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
