Rocklin, CA – The Association of Golf Merchandisers (AGM) is excited to announce the latest episode of The Fairway to Retail Success, featuring Wendy Cash, Retail Manager at The Country Club of Virginia (CCV)in Richmond, VA.
CCV, a 2025 AGM Platinum Award – Top 100 Golf Shop, has thrived under Wendy’s leadership for nearly a decade. With a background as a corporate trainer, Wendy brought her expertise in operations, education, and team development into the golf retail world—where she has become a driving force for innovation and member engagement.
In this inspiring episode, Wendy reflects on her resilience while completing the AGM Certified Retail Manager program during a personally challenging time. Listeners will learn how she infuses creativity, fun, and connection into her retail strategy—from staff training games like poker and jeopardy, to member-focused initiatives like “Clothes for a Cause” and Ladies’ Focus Groups.
“Wendy is truly a ray of sunshine in our industry,” said Justine Cook, AGM Director of Membership and Education and host of The Fairway to Retail Success. “Her ability to bring joy, resilience, and positivity into her shop culture is an inspiration for all retail professionals.”
This episode is now available on Apple Podcasts, Spotify, YouTube, and the AGM website.
The Fairway to Retail Success: An AGM Podcast is the premier platform for golf retail professionals, showcasing the visionary voices shaping the industry today. Whether you’re looking for cutting-edge merchandising strategies, innovative marketing ideas, or proven operational best practices, this podcast delivers expert insights to help you elevate your retail game. Designed to unite the AGM community, it highlights the breakthroughs and leadership driving golf retail forward, celebrating both seasoned experts and emerging innovators.
To learn more about the AGM and access tools to support your retail journey, visit the AGM website.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138.
