Waltham, MA – FAIRWAYiQ, the leading AI and Automation provider for the golf industry, has introduced Smart Play Through. This innovative feature is now available on their in-cart GPS screen application, revolutionizing the golfing experience.
“FAIRWAYiQ leverages the power of artificial intelligence and automation to ensure golfers can complete rounds in just 4 hours,” explains Dave Vanslette, the Founder of FAIRWAYiQ. “While allowing groups to play through is a common practice to maintain the pace of play, it can sometimes lead to challenges.”
“Our product team analyzed the data and made an interesting discovery: during peak times at the golf course, playing through leads to more issues. This prompted us to ask ourselves: why not give players the ability to see the traffic ahead?,” explains Chuck Rogers, the director of customer success at FAIRWAYiQ. “It was an obvious decision, especially considering we have access to comprehensive traffic data for the entire golf course.”
“Many golf facilities do not have full-time staff on the course, so providing more information to players becomes crucial,” explains Dave Vanslette. “Imagine having a cart screen that functions like Waze in your car, displaying what lies ahead. Players can then decide whether to proceed or skip a few holes, allowing them to make it to their kid’s soccer game on time. By recognizing the value of players’ time and offering a self-service solution, facilities can enhance the overall experience without incurring additional labor costs.”
Learn more by scheduling a 30-min product discovery web meeting here.
About FAIRWAYiQ:
FAIRWAYiQ’s AI and automation revolutionizes golf and turf operations by effectively managing every aspect of the golf course, ensuring optimal efficiency and performance. Utilizing GPS sensor technology, our system tracks carts, caddies, and walkers, while offering a user-friendly golf cart screen to enhance the player experience.
Working with leading golf courses, resorts, and golf communities since 2015. Trusted by hundreds like Aldarra Golf Club, Frenchman’s Creek Beach & Country Club, Calusa Pines Golf Club, LaPlaya Golf Club, Boca Grove Country Club, Debary Golf & Country Club, Vanderbilt Country Club, Champions Turf Club, Vineyard Golf Club, Haggin Oaks Golf Complex, Foxtail
Golf Club, Pinnacle Peak Country Club, Sun City Summerlin, Potomac Shores, Tedesco Country
Club, Sankaty Head Golf Club, and Shelter Harbor Golf Club.
Company Contact:
Dave Vanslette, dave@fairwayiq.com, (800) 649-6050
Media Inquiries, info@fairwayiq.com
