Devereux Showcases New Products at 2019 PGA Merchandise Show
– Devereux will be showcasing the new Fall 2019 collection as well as capsule items available for immediate delivery at the 2019 PGA Merchandise Show in Orlando, Florida January 23rd – 25th.
Devereux’s top selling Gravity Pant has folded into the newly created Gravity Collection, a capsule collection in the Devereux line that uses lightweight material designed for style and performance. The Gravity Pant has expanded to include three different inseam options: short, regular and long. Devereux’s Cruiser Short has been brought into the capsule as well and is now named the Gravity Short. For the first time ever, Devereux will offer a Long Sleeve Gravity Shirt that will be available in several colors and carries the same moisture-wicking, 4-way stretch properties of the pants and shorts.
Devereux is also launching a super soft graphic t-shirt collection that represents both the brand and its southwestern roots. The Slub Jersey Tee will see new additional colors as well as a line expansion to include long sleeve options perfect for colder weather customers. Devereux’s premium, year round Slub Hoodie will be offered in new colors as well. The brand will be introducing a new Stretch-Cotton Slim-Fit Chino, ideal for everyday wear.
Devereux will also begin to offer a custom fixture / shop-in-shop program for retailers. For Fall 2019, Devereux will work with retailers in creating custom assortments of fixtures and products to improve the customers shopping experience and better represent the Devereux brand.
Last but not least, Devereux is launching something small that we think will be really BIG! More details coming soon.
Devereux will be showcasing the Proper Tour Trailer, the brand’s mobile experience vehicle to highlight the new offerings and will be located at booth 5955.
About Devereux
Devereux is a resort lifestyle brand from brothers and founders Will and Robert Brunner, that designs and manufactures men’s apparel to fit the needs of modern day life. Devereux creates a mixture of classic silhouettes and unique prints all infused with modern day fabrications. Pieces are built around performance, comfort and versatility without sacrificing style. The collections offer a variety of styles designed to help you transition through work, travel and life.
Devereux can be found at over 200 resort locations, men’s specialty retailers, and dvrxthreads.com.
Press Contact:
Agentry PR – Fred Kim – fred@agentrypr.com– 212.924.2276
Agentry PR – Patrick Jones – patrick@agentrypr.com– 212.924.2276
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