FAMARA Golf, the UK-based brand renowned for its vibrant, art-inspired women’s golf apparel, is excited to return to the PGA Show in Orlando this January for the fourth time. Building on its success and expanding reputation, FAMARA will showcase its latest collection, which blends timeless elegance with bold innovation.
Founded with a mission to create women’s golf apparel that honors traditional feminine styles while incorporating sustainable, high-performance fabrics, FAMARA Golf has quickly become a key player in the industry. The brand prioritizes the use of premium, eco-friendly materials that offer durability, comfort, and moisture-wicking properties, ensuring top performance on the course. FAMARA’s commitment to sustainability is reflected in their use of recycled performance fabrics, which deliver the same high-quality feel and functionality as traditional fabrics but with a reduced environmental impact.
2024 was a standout year for FAMARA Golf, with the brand being named a finalist for Brand of the Year at the prestigious Women in Golf Awards, alongside Adidas. FAMARA also received an Editor’s Choice Award from Golf Monthly, further cementing its reputation as one of the most exciting names in women’s golf fashion.
The brand is inspired by the breathtaking landscapes and dynamic energy of FAMARA Beach in Lanzarote, Canary Islands. Each piece in the collection features abstract prints created by founder Liz Harwood, reflecting the vibrant beauty of the location.
FAMARA continues to challenge the perception of women’s golf and athleisure wear, ensuring that it never has to be dull. Driven by a passion for golf, fitness, and wellbeing, the brand has cultivated a superior shopping experience and a close-knit community through its TRIBE initiative.
Event Highlights
- Exclusive Previews: Attendees will get an exclusive preview of FAMARA Golf’s latest collections, featuring designs such as Zanzibar, Periwinkle, Daisies, and Roses – all inspired by original artwork created by Liz Harwood.”
- Meet the Founder: Engage with Liz Harwood and the UK team, and hear the inspiring stories behind each unique piece.
- Sustainability Focus: Discover FAMARA’s commitment to sustainable fashion through the use of recycled performance fabrics.
“We’re thrilled to be back at the PGA Show,” said Liz Harwood, Founder of FAMARA Golf. “This collection feels especially exciting—full of energy, vibrant colours, and fresh designs that will connect with golfers everywhere. It’s a true reflection of our ongoing commitment to style, performance, and sustainability, and we can’t wait to share it with the world.”
This year’s collection promises to be even more eye-catching, featuring bold florals and spicy hues inspired by African influences. FAMARA’s designs are both visually captivating and tailored for peak performance on the course.
With its growing international presence, FAMARA has expanded into Canada and continues to make waves on the global golf fashion scene. Staying true to its mission, the brand empowers women both on and off the course through bold, impactful designs.
Catch FAMARA at the PGA Show this January to experience firsthand how the brand is redefining women’s golf apparel. Visit the FAMARA booth to explore the exciting new collection and learn about the brand’s unique approach to sustainable, performance-driven fashion.
For more information, please contact:
Liz Harwood
Director/Founder
FAMARA Inc.
Email: liz@famaragolf.com
Phone: 001 813 556 6084
Media Contact details: marketing@famaragolf.com
Sales & Wholesales contact details: Liz Harwood – +447775683832 – liz@famaragolf.com
FAMARA Booth 5643 is the hub of inspiration, and attendees can look forward to exclusive previews of our 25/26 lines and the opportunity to meet the UK team!
