FlightScope Partners with Buffalo Agency to Drive Public Relations and Digital Marketing Efforts
FlightScope – the pioneer and global leader in tracking and analyzing sports performance data – names Buffalo Agency (Buffalo) its public relations and digital marketing partner to promote the company’s revolutionary technology and advancements within golf and the sports industry at large.
Founded in 1989 to track projectiles for the defense industry, FlightScope applied its three decades of experience in the field of high-performance 3D phased-array radar tracking technology for a variety of sports. Within golf, FlightScope launch monitors are trusted by top instructors, club fitters, equipment manufacturers, avid golfers and Tour players – including Bryson DeChambeau, Bubba Watson, Matthew Wolff and Scott McCarron and many more – largely due to superior accuracy and quality.
Buffalo is driving a strategic campaign to publicize FlightScope in influential media across North America and has developed a comprehensive digital marketing strategy to grow the brand’s identity. This includes executing such tactics as paid social media, email programming and search engine marketing and optimization.
“We know our tracking radar technology is the best in the world and working with Buffalo will help exponentially increase our profile among all consumers,” says Henri Johnson, FlightScope Founder and Chief Executive Officer. “FlightScope is committed to delivering world-class products, and Buffalo is the ideal partner to help spread awareness and communicate our message of performance data you can trust.”
FlightScope’s X3 launch monitor provides several world first benefits to players and instructors, including its ‘Fusion Tracking,’ a combination of 3D tracking and image processing that creates unmatched performance data. Newly upgraded software features include Environmental Optimizer technology, another world first, which enables players to plan and prepare for specific tournament conditions without having to leave their home course. FlightScope’s MultiCam App allows golfers to automatically record and sync data from multiple cameras for instant on-screen review.
To give all golfers an opportunity to own a portable 3D Doppler radar-based launch monitor, FlightScope introduced its pocket-sized Mevo model at under $500. It captures eight data parameters, including carry distance, club head speed, ball speed, launch angel, spin rate, smash factor, apex height and flight time. Users can practice without interruption using the Mevo app on their mobile phone or tablet to automatically record, clip and save each video with data overlay. All videos are clipped automatically and electronically stored with relevant data, allowing golfers to review each session, share with their coach and analyze progress.
“At all levels, from amateur golf to the professional ranks, FlightScope has pioneered and flourished and we are on a mission to push the brand to even greater heights,” says Kyle Ragsdale, Buffalo Agency Chief Executive Officer. “Knowing the history behind the company and its products, we look forward to combining our skillset with FlightScope’s talented team to reach our goals.”
The industry leader and pioneer in tracking and analyzing sports performance data, FlightScope was founded in 1989 when its proprietary technology was originally used to track projectiles for the defense industry. Turning its attention to the world of sports, it has pioneered a variety of innovations to help improve athletic performance in multiple sports categories, including golf, tennis, baseball, softball, cricket and more to come.
Among the groundbreaking inventions it has designed and engineered are: the world’s first autonomous cricket bowling speed radar (1992), the first 3D Doppler tracking radar in golf (2000), the first accurate tennis serve speed radar (2001), the first 3D Doppler tracking radar for golf simulators – called “FlightScope TBox” (2002), the first 3D Doppler tracking radar for golf driving ranges – called “FlightScope The Game,” which included game software and in-bay TV monitors (2003). Additionally, FlightScope was the first to integrate 3D Doppler tracking into television broadcasts, as showcased at the 2004 Nedbank Golf Challenge and Battle at the Bridges exhibition match.
Renowned for accuracy and ease-of-use, FlightScope products represent the pinnacle of tracking technology, enabling players and coaches to measure and analyze every aspect of performance with unmatched accuracy.
More information: flightscope.com.
About Buffalo Agency
Headquartered outside Washington, D.C., Buffalo was established in 2001 as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person, fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing.
Clients include ANNIKA, Casa de Campo Resort & Villas, Colorado Golf Association, Crown & Caliber, Destination Kohler, ECCO, GOLFTEC, Massachusetts Golf Association, PGA National Resort & Spa, Pinehurst Resort and Country Club, Thor Guard, United States Golf Association, US Club Soccer and World Golf Foundation.
More information: Buffalo Agency, 703.761.1444