Start-up Launched By Two Sixty Something Successful Entrepreneurs Who Felt Older Golfers Who Make Up About Half of All Rounds Played Were Being Overlooked
San Juan Capistrano, CA – It can be argued that no group of golfers are more passionate about the game than those sixty years of age and over. Whereas the approximately 25 million golfers in the U.S overall play an average of 18 rounds annually, the eight million golfers age 60 and over play twice that many. Despite the importance of mature golfers, the golf industry cultivates a youthful, tour celebrity vibe that often overlooks the specific needs of older golfers who typically deal with a myriad of age-related challenges from reduced flexibility, strength and stamina, along with struggles with vision, diabetes, arthritis, joint pain and balance. For example according to Trackman Golf the average male golfer has a driver swing speed of 93mph which declines to just 75-80 mph for the typical 70 year old amateur golfer.
Fore! Sixty was created by two sixty something successful entrepreneurs, Jim Plumb and Ralph Fascitelli with strong athletic backgrounds and an ongoing, albeit often “one way”, love affair with the game of golf. “All of us baby boomers have to sooner or later face the fact that the par fours we used to easily reach with a driver and a seven iron are all too often a bridge too far to reach in regulation.” says San Diego native and co-founder Jim Plumb. “We created Fore! Sixty to be an online community for passionate golfers like us who want to do everything reasonably possible to enhance their game and who will value the convenience of a single online location dedicated exclusively to the unique needs of mature golfers.
Fore! Sixty’s “resident pro” is legendary sixty something former University of California San Diego Coach and Golf Coaches of America Hall of Fame inductee Mike Wydra. Wydra coached the UCSD golf team for over thirty years and 21 times had them qualify for the NCAA Championship including the national D-III title in ’93. Mike is known for his holistic approach to the game of golf including proper nutrition and fitness. He will provide a variety of written and video instruction pertinent to mature golfers and holds a critical vote on all curated product decisions.
Fore! Sixty will commence operations this month with an online platform that includes distinct stores for mature golfers including curated, age-relevant equipment featuring soft compression DUO Soft golf balls from Wilson Staff, a 12 degree lofted driver from Tour Edge, high bounce 60 degree+ wedges that are ideal for steep nearside bunkers and even a two way chipper for hard to get to lies. Other unique stores will include a Wellness section for mature golfers dealing with arthritis and joint pain, a Sun Protection boutique to help guard vulnerable older golfers from skin cancer, and last but not least a dedicated Ladies Golf Corner.
Fore! Sixty is a one-of-a-kind online clubhouse exclusively tailored for the unique needs of golfers sixty and over. Our mission is to inform, educate and motivate the eight million mature golfers on the best ways to counteract the compromises of longevity in order to optimize their scores and enjoyment of their favorite pastime. Our team of first class advisors will provide a wide range of original holistic guidance ranging from golf instruction, course management, and industry metrics as well as nutrition, fitness and pain management. Interested parties, prospective partners and press interested in learning more should contact Ralph Fascitelli at Ralph@foresixty.com Fore! Sixty will also support a dedicated Facebook page @foresixtygolf for the latest relevant news and discussion.