CINCINNATI, OH — Today, foreUP officially launches foreUP Business Intelligence, a powerful new solution that gives golf course operators AI-powered insights—without the need for third-party tools or complex software.
foreUP Business Intelligence is the latest innovation in the company’s Full Swing Golf Suite, offering intuitive dashboards, automated forecasting, and department-specific analytics to help public golf courses make faster, smarter business decisions.
“At foreUP, we closely monitor emerging trends and the transformative effects they have across the industry. That’s why I’m extremely excited about our use of AI in the Business Intelligence offering in our Full Swing Golf Suite. As we continue to move into an era shaped largely by artificial intelligence, we are innovating at a pace that provides the public golf industry with technology that benefits their operations. I’m most proud that we continue to drive innovation for our customers and their golfers,” said foreUP President Scott Strong.
foreUP Business Intelligence includes:
- AI-driven dashboards with performance snapshots
- Role-based reporting tools for operators, GMs, and marketers
- Automated alerts when business metrics fall outside of target thresholds
- Forecasting capabilities based on historical data and trends
- Mobile-friendly access for on-the-go decision-making
According to findings from the National Golf Course Owners Association (NGCOA) 2025 Golf Business Pulse Report, that were recently presented by Jay Karen, CEO of NGCOA, and Jon Last, President of the Sports and Leisure Research Group during the foreUP Digital Summit, there is a significant need for better integration of various technology solutions in golf facility management. Additionally, both Karen and Last assert that AI will have a positive impact on the golf industry in 2025.
“Responding to this demand, along with the increasing trend of technology-driven innovation, the foreUP Business Intelligence solution provides a revolutionary way for technology to serve as an ultimate assistant, “said Stacy Zak, Vice President of foreUP Product Management. “It delivers connected, actionable insights powered by AI, aimed at enhancing overall golf operations.”
The foreUP Business Intelligence solution is well positioned to address these market challenges. It is built directly into the foreUP platform, eliminating the need for additional integrations and seamlessly connects data and surfaces insights across the foreUP Full Swing suite.
For more information about foreUP Business Intelligence, visit foreUP.com
About foreUP
Since 2012, foreUP has delivered powerful, cloud-based software solutions built specifically for the golf industry. Trusted by over 2,300 courses nationwide, the foreUP Full Swing Golf Suite simplifies operations, drives revenue, and helps public courses deliver modern, connected golfer experiences. From tee sheets and tournaments to billing, marketing, retail, and food & beverage, foreUP replaces disconnected systems with one integrated platform—accessible anywhere, anytime. Our mission is to equip golf course operators with the tools and transparency they need to operate more efficiently, serve players better, and make smarter business decisions.
Media Contact:
Danyella Waddell
Phone: 513-533-8498
Email: dwaddell@clubessentialholdings.com
