• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

MENUMENU
  • Apparel
    • ECCO® GOLF RELEASES SPECIAL EDITION S-THREE ‘ICEMAN’ DESIGN WITH HENRIK STENSON

      MATTR – PUMA GOLF’S TECHNICAL, PERFORMANCE FABRIC DESIGNED TO PERFORM WHEN THE TEMPERATURES RISE AND THE PRESSURE IS ON

      ZERO FRICTION INTRODUCES NEW COPPERFLEX GOLF GLOVE TO REDUCE PAIN, FATIGUE

  • Business
    • JAN PELLUCID PERSPECTIVE: CAN GOLF MAINTAIN SUPPLY/DEMAND EQUILIBRIUM IN ’21?

      NATIONAL LAW ENFORCEMENT OFFICERS MEMORIAL GOLF CLASSIC UNVEILS NEW FORMAT, EXCITING GOLF COURSE LINEUP

      PRODUCT PREVIEW & LAUNCH DAY, JAN. 26, WILL KICK OFF 2021 VIRTUAL PGA SHOW WEEK

  • Courses
    • OPERATION 36 GOLF DEVELOPMENTAL PROGRAM WELCOMES HALLBROOK COUNTRY CLUB

      Streamsong Blue golf course hole number 18

      STREAMSONG RESORT ANNOUNCES FULL 2021 EVENTS CALENDAR

      THE SAINT ANDREW’S GOLF CLUB APPLE TREE LEARNING CENTER AND TRAINING FACILITIES HONORED BY GRAA

  • Equipment
    • NIPPON SHAFT INTRODUCES NEW DRIVER SHAFT

      ORCA GOLF BAGS™ NAMED PROUD PARTNER OF LPGA AMATEUR GOLF ASSOCIATION & LPGA TEACHING DIVISION

      SHOULD I USE THE CLAW PUTTING GRIP?

  • People
    • PGA SOUTHEAST FLORIDA CHAPTER NAMES PAUL CLIVIO 2020 GOLF PROFESSIONAL OF THE YEAR

      GOLF LEGEND GARY PLAYER TEEING UP ONCORE AT PNC CHAMPIONSHIP

      A LIM KIM VICTORIOUS AT 2020 U.S. WOMEN’S OPEN

  • Podcasts
  • Media
  • Search
    Close

Francesco Molinari To Headline Famiglia Pasqua’s New Social Media Campaign

- April 7, 2020

Twitter Facebook Pinterest Email

Italian Golf Pro Superstar Francesco Molinari Headlines Famiglia Pasqua’s New Social Media Campaign

Famiglia Pasqua’s 2020 “Talent Never Tasted Better” campaign staring Italian golf superstar Francesco Molinari, kicks off a $41K social media ad campaign on Instagram, WeTransfer and Google Display.

Banner ads will also run in several leading consumer wine publications.

Over 24-million American adults either play golf or watch the game, according to the National Golf Foundation’s 2019 Golf Industry Report. To reach them, Veneto’s Famiglia Pasqua is preparing to tee-off with a $41K social media ad campaign on Instagram, WeTransfer and Google Display. Starting this spring and extending through the summer, Pasqua’s 2020 “Talent Never Tasted Better” campaign, targeted at social media-savvy golf fans in New York, California and Texas, will feature Italian golf superstar Francesco Molinari, winner of the 147th British Open (2018) and part of the victorious European team in the 2018 Ryder Cup. Banner ads will also run in several leading consumer wine publications.

This latest initiative represents a very personal “drive” for the golf-obsessed third generation now in charge at Pasqua. Notes U.S.-based co-owner Alé Pasqua: “The Pasqua family may be golf-crazy, but we also know that around one out of every 10 American adults either plays or watches the game. This campaign will help introduce our wines to a whole new segment of the population.”

Alé Pasqua sports a pretty impressive 5 handicap, and while definitely out-swung by Molinari, there was a time in the late 1990s and early 2000s when a young Molinari and then-teenage Alé Pasqua competed in the same junior tournaments. Other members of the Pasqua family also know their way around a green; brother Riccardo plays, and father Umberto was on the governing committee of the Italian PGA.

Pasqua’s “Talent Never Tasted Better” ad campaign debuted in 2018 with a series of print ads in several major wine publications presenting three emerging young talents from Italy: chef Diego Rossi, dancer Lidia Caricasole and artist Giorgia Fincato. For their first social media campaign, however, Pasqua has turned pro in partnering with champion golfer Molinari. And after a successful day on the links, it’s hoped that golf-loving Americans will celebrate with a glass of Pasqua wine, either at the 19th hole (aka golf club bar) or from the comfort of home.

Contact:
Kate Corcoran
Creative Palate Communications
1 (347) 239-1976

Related Posts

ECCO® GOLF RELEASES SPECIAL EDITION S-THREE ‘ICEMAN’ DESI...

JAN PELLUCID PERSPECTIVE: CAN GOLF MAINTAIN SUPPLY/DEMAN...

OPERATION 36 GOLF DEVELOPMENTAL PROGRAM WELCOMES HALLBROO...

Primary Sidebar

Search

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2021, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.